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Marketing Operations and Content Services
GenAI-powered content and campaign delivery that accelerates timelines, cuts costs, and ensures brand safety.
GenAI-powered content and campaign delivery that accelerates timelines, cuts costs, and ensures brand safety.
As a marketing operations and content services provider, Hexaware helps design and run digital content operations, campaigns, and channel governance on AI-led models—refined through years of enterprise-scale delivery.
How Enterprises Scale and Optimize Content and Marketing Operations
Marketing operations and content services ensure planning, production, governance, and distribution of channel-ready content and campaigns at scale. Hexaware delivers this through a GenAI-led model combining a content hub, multi-channel SEO and campaign execution, content optimization, GenAI content moderation, and a social media command center.
Feeling pressured to meet the growing demand for content in your marketing strategy?
Our solution enables dynamic content creation, adaptation, and repurposing for rapid asset expansion. Embracing GenAI, our unique content hub generates diverse text, image, and video content, along with campaign materials for multi-channel distribution. Bid farewell to content scarcity with our AI-driven digital content operations and embrace a strategy that yields impactful results.
Is your digital content failing to achieve its intended impact, leading to lower website traffic?
Hexaware’s suite of solutions helps supercharge your content’s performance. Our SEO solutions, social media expertise, and multi-channel campaigns are tailored to boost customer engagement and drive traffic to your website, helping you elevate your online presence and connect with your audience on a whole new level.
Struggling to keep stock-keeping unit (SKU) content updated across your e-commerce platform?
Hexaware’s product information management solution enhances product descriptions, optimizes images, and applies SEO strategies to elevate content quality. A centralized SKU repository simplifies access and updates, ensuring consistency across platforms and delivering a unified, engaging catalog that boosts customer experience and conversions.
Are you concerned about providing a platform for your users that safeguards them against inappropriate online content?
Leveraging GenAI and advanced technologies, Hexaware’s innovative solutions ensure a secure digital landscape, empowering businesses to deliver trustworthy and intelligent online experiences. Rest easy knowing that Hexaware’s forward-thinking approach is your shield against evolving online risks, reinforcing digital trust for your brand and users.
Hexaware’s content hub leverages GenAI to reduce the effort in content creation, expand content discovery and reach, and moderate the content for safe consumption. We tackle end-to-end content optimization needs, streamlining processes, reducing costs, and creating audience-centric content for diverse markets.
Hexaware’s interactive learning service transforms the employee learning experience through customized e-learning content and gamifying both content and assessments. With our solutions, you can engage and educate your workforce in a dynamic and effective manner, ensuring that learning becomes an interactive and enjoyable journey.
Our social media command center closely monitors, listens to, and analyzes customer sentiment across social channels to help maintain and elevate your brand’s value. The insights we gather from social conversations enable you to run proactive campaigns, build brand loyalty, and swiftly address customer concerns.
Hexaware’s catalog management offering is designed to streamline your product information across multiple platforms. We focus on creating, maintaining, and updating product information to ensure consistency, accuracy, and comprehensiveness in digital product catalogs, letting you offer customers a seamless and trustworthy shopping experience.
Hexaware’s customer data operations empower you to drive increased sales and customer retention by effectively managing and facilitating the utilization of customer data. Our AI-based framework creates a consolidated 360-degree customer view, enriching your operational efficiency and enhancing customer experiences.
Hexaware’s trust and safety services act as your shield against online risks, delivering safe, intelligent, and secure content experiences to consumers. Our advanced content management services encompass generative AI content moderation, online reputation management, ratings and reviews, content tagging, ad operations, and user identity protection.
Step into the future of commerce with Hexaware’s live commerce offering. Our end-to-end solution transforms every aspect of live commerce, from interactive live chat sessions to influencer interactions. The result? Increased revenue and amplified brand loyalty.
Hexaware employs Grammarly and WhiteSmoke to guarantee content quality by eliminating errors and plagiarism, delivering well-crafted and error-free writing for our clients.
Matomo, Acquisio, Semrush, , and Google Analytics are used to empower our search engine marketing (SEM) strategy, offering insights for optimizing web performance and generating comprehensive reports.
RWS and Smartcat enable us to seamlessly publish content in multiple languages and efficiently manage translations, ensuring our content’s global accessibility and cultural relevance.
Hexaware leverages Bazaarvoice, Brandwatch, and Talkwalker to assist clients in managing advertising campaigns and strengthening their social media presence by conversation monitoring and audience engagement.
Nirmal Mazumdar
Leader
Prajakta Deshpande
Expert
Farheen Darwesh
Expert
AI-native Contact Centers
Transform contact centers with Hexaware’s Agentverse™ for CX. Leverage AI agents to deliver autonomous, scalable support, cut costs, expedite resolutions, and elevate experiences.
Customer Experience
Simplify AI and amplify CX. Harness the power of GenAI and agentic AI for adaptive, personalized, and autonomous experiences while empowering teams and modernizing ops.
Global Business Services (GBS)
Our global business services (GBS) solutions provide expert advisory, efficient delivery, and 360-degree transformation spanning data, processes, digital, analytics, and UX/CX.
Intelligent Process Automation
Hexaware’s intelligent process automation services, powered by Tensai® for Operations, boost efficiency, cut costs, and drive growth with tailored solutions.
Content and marketing operations services scale production by combining GenAI-led content generation with structured workflows. GenAI expands output through automated creation and variation at scale, while operations standardize approvals, reuse, and distribution. Together, this increases volume without proportional effort, while reducing duplication and ensuring content moves efficiently across teams, channels, and markets.
Enterprises use content and marketing operations to move from channel-specific execution to centralized campaign orchestration. Campaign assets, approvals, and timelines are managed through shared workflows, ensuring consistency across channels. This reduces duplication across teams, shortens turnaround cycles, and allows campaigns to be executed in parallel rather than sequentially, without constant back-and-forth coordination.
Quality improves when standards, governance, and feedback loops are embedded into the workflow—not applied at the end. Global teams use centralized content frameworks, AI-assisted review, and moderation to enforce tone, compliance, and brand consistency. Continuous optimization based on performance data ensures content evolves rather than being recreated inconsistently across regions.
Yes. Most automation sits on top of existing systems rather than replacing them. Orchestration layers, APIs, and workflow engines connect content creation, approval, and distribution across tools. This allows enterprises to automate processes incrementally, using their current MarTech investments, while improving throughput and visibility across the operation.
They focus on linking content performance to campaign outcomes across channels. Analytics identifies which formats, messages, and assets drive engagement, conversion, or retention. These insights are then fed back into content creation and campaign planning, allowing teams to refine targeting, reuse high-performing assets, and eliminate ineffective variations.
Evaluation typically goes beyond cost and scale. Enterprises look for the ability to integrate with existing systems, manage end-to-end workflows, enforce governance, and handle high-volume, multi-channel execution. Proven experience in running operations at scale, along with the ability to embed automation and AI into workflows, like Hexaware dos, is often a key differentiator.
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