09 Sep 2020
2 mins read
The marketing landscape has changed into a ‘martech’ one. Disruptive technology continues to drive this change and make it all-pervasive. Marketing today is less about persuading customers to buy, subscribe or consume a product or service, but more about helping the customer make an informed decision. The enlightened marketer of current times is thus more involved in ensuring that relevant communication channels carry information that is focused, relevant and easily consumable.
This need for information has fueled a content explosion. Traditional marketing agencies are struggling to define and deliver content to support this explosion. Future marketers are in dire need of a new structure that will help hyperscale this process.
Hexaware’s business process services help modern marketing enterprises hyperscale content creation and delivery via a future-focused agency – the Agency of the Future.
Our Agency of the Future (AOF) addresses the changing dynamics of the marketing function to accomplish:
Traditional agencies lack the finesse and expertise to address these challenges. However, AOF is structurally aligned to address these trials and more that include but are not restricted to:
The AOF is built on two pillars that forms the bedrock of modern marketing functions. These are:
These two pillars in unison augment today’s marketing team and provide the fuel and ammunition needed to establish a brand presence across every marketing channel that matters.
These factories work closely with each organization’s internal teams across products, technologies and research to help them communicate and ensure good content availability for customers to make informed purchase decisions.
The modern marketing office does not have an option but to embrace this change. Hexaware’s AOF makes this process simpler by providing a construct that is industrialized and ready to engage.
About the Author
Nirmal Mazumdar heads the content management and marketing offerings for Hexaware BPS. He has over 20 years of experience in this domain and has helped customers across the globe transform and unlock value from their marketing operations. He is passionate about marketing automation and improving marketing efficiencies.
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