Reimagine Business Operations for the GenAI Future
Hexaware’s Business Process Services (BPS) solutions, powered by genAI, enable personalized interactions, impactful communications, and task automation. With deep domain expertise, a digital-first approach, and operational scale, we elevate customer journeys, streamline services, and enhance outreach. By merging operations and technology, we ensure your digital transformation delivers a lasting impact.
Business Process Services Capabilities
AI-native Contact Centers
Transform contact centers with Tensai® AgentVerse for CX. Leverage AI-native agents to deliver autonomous, scalable support, cut costs, expedite resolutions, and elevate experiences.
Global Business Services (GBS) 2.0
Hexaware's GBS 2.0 solutions offer expert advisory, efficient delivery, and 360-degree transformation across data, processes, digital, analytics, and UX/CX.
Intelligent Process Automation
Our automation solutions combine AI and ML to improve execution, productivity, and operational costs, freeing up your workforce for high-value tasks.
Customer Experience
Simplify AI and amplify CX. Harness the power of GenAI and agentic AI for adaptive, personalized, and autonomous experiences while empowering teams and modernizing ops.
Content and Marketing Ops
Streamline campaign management, enhance lead generation, and optimize marketing spend with our content hub, data-driven strategies, and advanced analytics.
Business Process Services Customized for Your Operations
Revolutionize your contact center with our integrated approach. Our gen AI-enabled contact centers streamline operations, minimizing wait times and allowing advisors to focus on complex issues. Simultaneously, our AI-driven insights enable personalized interactions, providing tailored recommendations and responses. The result is a contact center that efficiently addresses customer needs, fostering loyalty, boosting sales, and enhancing overall brand reputation through personalized customer experiences.
To keep pace with rapidly evolving market demands and fierce competition, industries seek swift and innovative digital solutions to revolutionize their operations. Hexaware’s domain-specific solutions in banking, insurance, and financial services help overcome these challenges effectively. We enable rapid operations transformation through strategic partnerships and transformational levers, ensuring exceptional customer experiences. Our advanced gen AI technology plays a pivotal role in delivering intelligent, cutting-edge solutions that keep you ahead in the digital landscape. Embrace Hexaware for future-ready solutions in your specific domain.
Embrace Hexaware’s comprehensive approach! Our content hub leverages gen AI, enabling agile content creation and addressing scalability issues. Simultaneously, our suite of SEO, social media, and multi-channel strategies optimizes digital asset performance, driving increased website traffic and ensuring a powerful online presence. Hexaware’s integrated solution ensures a seamless blend of content scalability and enhanced performance for impactful marketing strategies.
Business Process Services Customized for Your Operations
Industry-specific BPS
Hexaware transforms banking with expertise in payments, cards, mortgages, and trade finance, integrating next-gen tech and scalable models for efficiency.
Hexaware excels in capital markets, streamlining traditional and alternative asset management, custody, and data management for a robust financial ecosystem.
Hexaware injects next-gen tech into insurance, reshaping P&C, life, and specialty insurance and broking for enhanced efficiency across diverse sectors.
Hexaware innovates healthcare operations for payers and providers, specializing in patient access, RCM, and claims, and improving overall patient experiences.
Business Process Solutions: Hexaware’s Formula for Success
Business Process Solutions: Hexaware’s Formula for Success

Contextualized Solutions for Business Success
Our ‘right to play’ stems from a potent combination of domain expertise and scale. We deliver highly contextualized solutions with a laser-sharp focus on business outcomes and client success.

Innovative Commercial Models for Guaranteed Results
Our winning strategy lies in innovative engagement and commercial models. We prioritize transformation and deliver guaranteed results through verticalized, domain-intensive solutions. Our willingness to share risks and rewards is embedded in outcomes-based models that define the path to our success.

Operations and Technology Fusion for Digital Transformation
What sets us apart is the ability to seamlessly fuse operations and technology, making us a true digital transformation partner. Our verticalized, domain-intensive solutions are customized to each client’s unique business context, ensuring a transformative journey towards definite success.
FAQs
Hexaware is recognized as a leader in Business Process Services (BPS), delivering measurable value through three core pillars. First, contextualized solutions: vertical, domain-intensive services tailored to each client’s specific business goals. Second, innovative commercial models that share risk and reward, guaranteeing results through outcomes-based pricing. Third, the fusion of operations and technology—our ability to blend agentic AI, GenAI, automation, and deep process expertise into a single, digital-first delivery framework that drives measurable value at scale.
GenAI personalizes every interaction and automates routine decisions in real time. In an omnichannel contact center, for example, GenAI shortens wait times by suggesting next-best actions while generating tailored responses that boost loyalty and sales. The same intelligence analyzes operational data to uncover efficiency gaps, allowing teams to reallocate effort toward high-value, human-centric tasks.
A GBS 2.0 program succeeds when advisory, delivery, and transformation run in parallel. Start by mapping data, processes, and user journeys; then layer digital, analytics, and UX enhancements atop shared services. Hexaware’s domain-intensive teams apply this 360-degree model, embed automation from day one, and measure progress against clearly defined business outcomes to secure quick wins and sustained improvements.
Our BPS framework blends AI-driven customer experience, intelligent process automation, and marketing-ops optimization. By unifying data across channels, we deliver consistent, personalized service that raises satisfaction. Automation engines powered by AI and ML improve productivity and reduce operational costs, while analytics-led content and campaign management increase lead quality and marketing return on investment.
Begin with a clear handover roadmap that captures current workflows, data sources, and performance metrics. Hexaware conducts due-diligence workshops to document these details, then phases the transition to maintain service continuity. Automation and cognitive tools absorb repetitive tasks early, freeing internal teams to focus on change management while new governance structures keep quality and compliance on track.
Processes with high volume, rule-based decisions, and repetitive data handling yield the greatest gains. Examples include contact-center inquiry routing, claims adjudication, invoice processing, and marketing campaign deployment. Hexaware’s Intelligent Process Automation layer combines AI, ML, and robotics to execute these tasks quickly and accurately, improving turnaround times and freeing employees for judgment-intensive work.
Harness the power of technology and domain expertise.
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