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Technology-Driven Strategies to Strengthen Retail Margins

Margins make or break retail, but shifting expectations, low loyalty, and ongoing economic and supply chain uncertainty put them at risk. Retailers need to boost efficiency while delivering standout experiences. Hexaware’s retail IT services help brands do both—streamlining operations, elevating CX, and driving real bottom-line impact.

Elevate Your Operations with AI-Driven Retail IT Solutions

Our Focus Areas

We target six critical areas where retailers face the toughest operational and strategic challenges—transforming each to boost profitability, efficiency, and customer satisfaction with rapid, measurable results.

Marketing

Drive engagement with AI-powered hyper-personalization and audience segmentation, using real-time analytics to deliver dynamic content, anticipate needs, and boost marketing ROI and loyalty.

Omnichannel Sales

Boost revenue with seamless omnichannel sales experiences—integrating digital and physical channels for consistent journeys, innovative engagement, and effortless online-in-store interactions.

Customer Service

Transform your customer service experiences through frictionless, AI-enabled engagement platforms and innovative operational strategies, boosting customer satisfaction and long-term loyalty.

Operations & Fulfilment

With cutting-edge omnichannel solutions, we ensure that customers can buy, receive, and return items anywhere—while driving operational effectiveness and innovation in both stores and warehouses.

Distribution & Inventory

We ensure operational resilience through advanced simulations and intelligent replenishment, reducing stockouts, surplus, and costs to maximize profitability and meet demand.

Planning & Merchandizing

Achieve smarter decisions in your retail operations with our advanced forecasting, optimized assortments, and dynamic pricing solutions—powered by real-time data.

Turning Retail’s Biggest Challenges into Opportunities

Today’s consumers don’t just compare you to your competitors—they compare you to the best experience they’ve ever had.

To turn buyers into loyal customers, retailers must deliver seamless omnichannel experiences and hyper-personalized journeys. This means making every interaction relevant, consistent, and high-quality, so customers feel truly valued.

At Hexaware, we help you meet these rising expectations with innovative contactless solutions and effective customer experience strategies—delivering results quickly and efficiently. By focusing on personalization and seamless service, we empower you to build lasting customer loyalty in a digital-first world.

 

Retailers must innovate quickly and control costs to survive in today’s fast-changing market. The most successful retail leaders use automation and the right platforms to build agile, efficient retail operations that deliver great customer experiences.

At Hexaware, we help you optimize with automation, cloud transformation, and platform strategies, driving up to 30% cost savings and faster time to market. Embrace retail technology solutions to create seamless, future-ready retail operations that fuel growth and loyalty.

Customers today expect products to be available, accurately priced, and delivered quickly. Yet, inventory remains a costly challenge for retailers. Modern retail supply chains must do more than simply move goods—they are essential drivers of profitability and customer trust.

Hexaware’s AI-powered solutions help retailers anticipate demand, optimize pricing, and streamline sales and distribution—boosting margins, reducing waste, and building customer trust through smarter, faster supply chains.

 

Most retailers have vast amounts of data, yet they still rely on instinct or partial information for key decisions. Consistent, reliable data across all business functions is essential for smarter, more informed decision-making.

Hexaware enables end-to-end data modernization—from architecture to insight delivery—empowering better planning, marketing, and customer service through truly data-driven strategies.

Legacy technology isn’t just an IT challenge—it’s a barrier to agility, customer experience, and innovation. Outdated systems slow down progress, create integration gaps, and drain valuable resources, making it harder for retailers to keep up with market demands and deliver seamless experiences.

Hexaware helps retailers modernize by migrating to the cloud and simplifying systems, creating scalable platforms that are ready for growth. Our experts design tailored modernization roadmaps, unlocking the agility and innovation needed to stay competitive.

Innovation today isn’t just about trying new tools—it’s about deploying them quickly, purposefully, and with trust. While GenAI offers huge potential, rushing or experimenting without clear guardrails can lead to missed value and increased risk.

At Hexaware, we help retailers embed AI where it matters most, ensuring responsible innovation that delivers measurable outcomes across the retail value chain. From GenAI-generated content to intelligent assistants and process automation, we combine retail technology solutions and our retail industry expertise to deliver exactly what your business needs.

A single security breach can disrupt your entire retail operation. As retailers add more digital channels and customer touchpoints, the threat landscape becomes increasingly complex. Traditional security is no longer enough—comprehensive, end-to-end protection is essential to stay ahead of evolving risks.

At Hexaware, we help you uncover hidden risks with our tailored assurance framework, deliver secure and cost-effective hybrid cloud solutions, and ensure robust application protection. Our advanced approach safeguards your business, your customers, and your reputation.

Turning Retail’s Biggest Challenges into Opportunities

Retail Services & Capabilities

We specialize in helping you transform every customer interaction into an opportunity for growth, with expertise and powerful solutions across marketing, sales, and customer service.

We can help you drive customer engagement, loyalty, and brand distinction through our martech consultancy, customer data expertise, and in-house AI-driven marketing platforms.

Our CX strategy expert teams help you design and build new sales channels and journeys to grow and diversify your business, delivering innovative mobile apps, sales platforms, and service solutions to engage and retain your customers.

With our holistic approach—combining strategy, retail technology solutions, and human-centered design—we help you elevate your customer experience, foster lasting relationships, and unlock sustainable business growth.

We deliver transparency and control over the core of your retail operations, helping you optimize planning, merchandising, distribution, and order orchestration. Our solutions streamline processes, reduce costs, and drive efficiency across channels.

Leverage our partner-enabled AI-driven dynamic pricing solution to maximize profitability with real-time market responsiveness, while enterprise teams ensure robust, reliable platforms supporting uninterrupted operations.

By integrating retail technology solutions and best practices, we can help you build resilient operational backbones that enable you to deliver exceptional customer experiences.

Our specialist data teams empower reliable, data-driven decision-making across every retail function, ensuring your business stays ahead in a rapidly evolving landscape. We enable confident choices through robust data governance, master data management strategies, and scalable, cloud-based data platforms.

Gain a 360-degree customer and product view with advanced Agentic and GenAI solutions, unlocking actionable insights across business functions.

Outperform the competition and ensure the right data is always available with our deep expertise in integration, data platform implementation, and enterprise data strategy—along with our predictive analytics and real-time dashboard capabilities.

With deep expertise spanning both IT and business operations for retailers, we empower organizations to scale efficiently while delivering exceptional value, flexibility, and continuous innovation.

Our global ITO teams expertly manage all aspects of technology, including cloud and on-prem infrastructure, digital workplace solutions, and retail business applications—with our specialist engineers, architects, and platform experts ensuring seamless and resilient 24/7 retail IT operations.

Our BPS teams bring proven retail industry expertise and scalable solutions across contact center, marketing, finance, and HR, enabling you to focus on core business priorities while we optimize your operations.

Our in-house market-leading operations platform, Tensai®, leverages advanced AI to automate and enhance service delivery for both internal and external customers, driving greater efficiency, agility, and customer satisfaction.   

Our Industry Experience

Grocery & Supermarkets

Streamline ops and automate fulfillment to cut costs, boost efficiency, and engage shoppers.

Convenience & QSR

Digitize ordering and loyalty to deliver fast, seamless service that drives repeat business.

Fashion & Apparel

Predict demand and personalize journeys with GenAI and smart retail tools across channels.

Home Improvement & Hardware

Improve inventory accuracy and visibility with connected stores and advanced order management.

eCommerce & Digital-First Enablement

Launch and scale D2C, personalize experiences, and unlock new revenue with end-to-end insight.

Client Stories

quote
Hexaware is a critical partner for us. They have helped us build quality assurance, quality engineering, and support teams from the ground up. In the last year, these teams have helped us in achieving integrity at the stores. I appreciate Hexaware for bringing flexibility, agility, and cost-effectiveness to the table.

Murali Mohan Chakravarthy

Head of Software Development, Tesco

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Retail and Consumer Team Leaders

Kamal Maggon

Kamal Maggon

Retail Leader

Ronojoy Guha

Ronojoy Guha

Retail Leader

Ian Smith

Ian Smith

Retail Expert

Poornalingam Sukumar

Poornalingam Sukumar

Retail Expert

FAQs

Hexaware stands out as a top retail IT services provider, thanks to our deep retail industry expertise, innovative approach to transformation, and a proven record of delivering impactful retail IT solutions. Recognized for customer-centricity and strategic growth, Hexaware excels in providing tailored retail IT support, cloud migration, AI-powered retail technology solutions, and comprehensive IT services for retail digital transformation. Our client-focused methodology ensures every solution is designed to empower retailers with world-class digital retail solutions, driving operational efficiency and superior customer experiences. As one of the leading IT service provider companies for the retail Industry, Hexaware’s commitment to innovation and collaboration ensures retail clients remain competitive in a rapidly evolving market.

Artificial Intelligence (AI) is revolutionizing retail operations by enabling retailers to achieve new levels of efficiency, personalization, and profitability. Through advanced retail IT solutions, AI automates inventory management, optimizes supply chains, and provides real-time demand forecasting, ensuring optimal stock levels and reduced operational costs. AI-driven retail technology solutions deliver hyper-personalized customer experiences by analyzing consumer behavior, allowing for targeted marketing and tailored product recommendations. Additionally, AI supports dynamic pricing, predictive maintenance, and frictionless checkout experiences, all contributing to seamless and efficient retail operations. By integrating AI into digital retail solutions, retailers can make data-driven decisions, improve customer engagement, and boost profitability, positioning themselves at the forefront of retail transformation.

Retailers can harness the power of data analytics—an essential component of modern retail IT services—to drive growth, improve ROI, and enhance customer experiences. Data analytics enables hyper customer segmentation, allowing retailers to deliver personalized marketing and tailored product offerings. With advanced retail IT solutions, retailers can optimize inventory management, implement dynamic pricing, and accurately forecast demand, reducing both overstock and stockouts. Predictive analytics, a key part of digital retail solutions, empowers retailers to anticipate market trends, personalize recommendations, and identify at-risk customers for targeted retention. The impact is measurable: retailers leveraging predictive analytics have reported significant increases in revenue and reductions in operational costs. This underscores the critical role of data analytics in transformation and growth.

The retail industry is undergoing rapid transformation, driven by the adoption of cutting-edge retail technology solutions and IT services for retail digital transformation. Key technologies reshaping the sector include:

  • Artificial Intelligence (AI) and Machine Learning (ML): Central to modern retail IT solutions, powering demand forecasting, inventory management, and personalized customer experiences.
  • Augmented Reality (AR) and Virtual Reality (VR): Enhancing the shopping experience and forming a core part of digital retail solutions.
  • Internet of Things (IoT): IoT devices optimize inventory and pricing, supporting efficient retail operations.
  • Omnichannel Retailing: Enabled by advanced retail IT support and real-time inventory management.
  • Data Analytics: Drives growth and operational efficiency, providing actionable insights into consumer behavior and supply chain optimization.
  • Computer Vision and Smart Checkout: Streamlines checkout processes and loss prevention, a hallmark of top retail technology solution providers.
  • Generative AI and Conversational BI: Innovations that enable personalized shopping experiences and empower managers with instant, data-driven insights.

By embracing these retail technology solutions, retailers can achieve true retail transformation, enhance customer engagement, and secure a competitive edge in the evolving marketplace. 

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