Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services
Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services
Gartner, Magic Quadrant for Custom Software Development Services, By Jaideep Thyagarajan, Ryan McKinney, Nathan Davie, 7 October 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Hexaware.
Conversational AI, or Conversational Artificial Intelligence, refers to the technology that enables machines to interact with humans in a natural, human-like manner using text or voice. It leverages advanced technologies such as natural language processing (NLP), machine learning (ML), and speech recognition to effectively understand, process, and respond to user inputs. A conversational AI chatbot or conversational voice AI is a common example of this technology often used to provide automated customer support, answer FAQs, or assist with tasks like booking appointments.
The conversational AI definition can be summarized as a system designed to mimic human conversation, offering seamless communication experiences across multiple platforms and channels.
Conversational AI technology operates by combining several components to create a smooth interaction:
For instance, when you interact with a conversational AI chatbot on a website or app, the platform processes your query, understands its meaning, and provides a relevant response, all in real-time.
Conversational AI platforms come in various forms, depending on their use cases and capabilities:
While both conversational AI and generative AI are subsets of artificial intelligence, they serve different purposes:
Conversational artificial intelligence is more about interaction, while generative AI is about creation.
The benefits of conversational AI are vast, making it a crucial tool for businesses and organizations:
These advantages highlight the future of conversational AI as a transformative force in industries like e-commerce, healthcare, and banking.
Real-world conversational AI examples include:
The future of conversational AI looks promising, with advancements in AI making interactions even more human-like and intuitive. As businesses adopt conversational AI platforms, the technology will play an increasingly vital role in enhancing communication, efficiency, and user satisfaction.