Every organization needs to develop new and more engaging techniques by which they can retain and ensure webpage stickiness. A Web Content Management System that allows customers to engage well in customer-facing websites to build relationships and connect with current and potential customers is necessary for achieving this. Many companies cannot keep pace with frequent website content updates in response to organizational requirements and market changes. Any delay in publishing and updating marketing collaterals results in lost revenue and high support costs. Website content requires regular updating and involves multiple geographies and languages to build a consistent brand experience and meet customer’s demand for current, correct, and complete content.
Hexaware’s Content Management Shared Service offering complements traditional marketing agencies with a holistic approach focusing on cost savings, resource utilization, multilingual content management, and enhanced user engagement. Our robust delivery framework provides an efficient and effective enterprise web content management system for updating dynamic web content in a 24×7 follow-the-sun model. We leverage our technology partner ecosystem and deep industry expertise to implement a future-focused marketing operations model that can adapt and scale up to support all content requirements.
Integrated offering that blends strategy consulting, technology and operations to address end-to-end content management requirements
Execute an industrialized process orchestration approach to accelerate publishing of consistent content
Increase speed to value with readily available domain agnostic plug & play frameworks
Superior Resource Utilization achieved by deploying a centralized system that reduces workload across a fragmented organization
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