04 Jun 2021
3 MINS READ
Hexaware, a leading global IT Consulting and digital transformation provider, today announced that it has been ranked 9th in IT services in the latest India 100 2021 report by Brand Finance, the world’s leading brand valuation consultancy. In terms of its brand value, Hexaware is ranked as the nation’s 75th most valuable brand overall, challenging competitors in the IT Services sector. Brand Finance values the world’s biggest brands in their annual Brand Finance Global 5,000 Database and helps companies solve brand problems using financial valuation techniques and advanced market research analysis to deliver robust, valued-based insight and recommendations.
The Brand Finance study notes that Hexaware witnesses a strong brand performance trajectory with support from healthy operating margins and revenue growth possibilities. Brand performance is a measure of the influence of brands to drive profits and revenue in their areas of business, and according to analysts, Hexaware is predicted to have strong growth with forecasted margins of 13% when compared to 2020.
According to the study Hexaware has achieved a Brand Strength Index (BSI) score of 66 out of 100 and is now an AA- rated brand, moving up from A+. The report defines the Brand Strength Index as a composite score that measures the strength of a brand in terms of its ability to drive business value and has identified Hexaware among the stronger brands. The score of 66, an improvement over last year by 3 points, reflects good showing in all the three pillars of brand investment, brand equity, and brand performance.
When considering key attributes in brand equity analysis – Employees, Community, Environment – Hexaware is rated among the best in class in the IT Services sector. With its inherent strengths in innovation and good equity in ‘community’ and ‘environment’, the Hexaware brand has an edge over bigger competitors to create preference for gaining value-added and higher margin projects in the near term.
Brand Finance summarizes that Hexaware has seen a significant brand value increase over the year, moving 10 spots up the ranking to 75 compared to 2020, thanks to improved brand strength and business performance and in spite of the higher market risk and volatility associated with the pandemic disruption. R Srikrishna, CEO, Hexaware, commented “We are focused on building strong long-term brand equity with an enhanced brand strategy and execution aimed at positioning ourselves as a next-gen digital transformation provider, solving complex problems with human-machine collaboration for our customers worldwide.”
Hexaware is the fastest growing next-generation provider of IT, BPO and consulting services. Our focus lies on taking a leadership position in helping our clients attain customer intimacy as their competitive advantage. Our digital offerings have helped our clients achieve operational excellence and customer delight by ‘Powering Man Machine Collaboration.’ We are now on a journey of metamorphosing the experiences of our customer’s customers by leveraging our industry-leading delivery and execution model, built around the strategy— ‘AUTOMATE EVERYTHING ®, CLOUDIFY EVERYTHING ®, TRANSFORM CUSTOMER EXPERIENCES ®.’ We serve customers in Banking, Financial Services, Capital Markets, Healthcare, Insurance, Manufacturing, Retail, Education, Telecom, Hi-Tech & Professional Services (Tax, Audit, Accounting and Legal), Travel, Transportation and Logistics. We deliver highly evolved services in Rapid Application prototyping, development and deployment; Build, Migrate and Run Cloud solutions; Automation-based Application support; Enterprise Solutions for digitizing the back-office; Customer Experience Transformation; Business Intelligence & Analytics; Digital Assurance (Testing); Infrastructure Management Services; and Business Process Services.
Hexaware services customers in over two dozen languages, from every major time zone and every major regulatory zone. Our goal is to be the first IT services company in the world to have a 50% digital workforce.
Learn more about Hexaware at https://www.hexaware.com
Safe Harbor Statement
Certain statements in this press release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in earnings, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which Hexaware has made strategic investments, withdrawal of governmental fiscal incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and general economic conditions affecting our industry.
For more information contact
Hexaware Technologies Limited
Tel: +91 900 426 3405
Top 10 ranking in IT services
“Hexaware ranks 9th in IT services and is recognized as the nation's 75th most valuable brand overall in the latest Brand Finance India 100 2021 report.”
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Brand Finance CEO Speak
“David Haigh, CEO, Brand Finance, shares his thoughts on Hexaware's impressive rankings, consistent revenue growth, and strong profitability over the last decade.”
Strong Brand Equity
“Hexaware improves its brand strength rating to AA-, moves 10 spots up, and scores big on the employee, community, and environment metrics in the latest Brand Finance India 100 2021 report.”
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