Education is now more result-driven than knowledge-driven. With competition happening at breakneck speed, every educational institution wants to be the first one to connect with potential students. These institutions are increasing their marketing and advertising budgets to cater to the digital wave. With information available to students at their fingertips, they are able to find programs and institutions of their choice with ease.
However, these institutions do encounter challenges for driving student enrollments such as identifying target prospect and communities, lack of data visibility, lack of feedback tools on student performance, etc.
Hexaware’s Student Marketing offering helps shape an effective digital strategy to improve branding, create customized campaigns, enable mobile-responsive content, etc. which redefine the student enrollment journey.
Benefits derived:
- Elimination of inefficiency and improved automation for seamless enrollment
- Usage of latest tools and technology to enhance student experience
- Increase visibility with customer relationship and content management
- Data-driven analytics to identify loopholes and optimum utilization of resources
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