Transforming Pharma Content Management for Digital Efficiency

Client

Our client, a global pharmaceutical company, managing digital assets across 11 franchises and more than 30 brands, faced escalating costs and inefficiencies due to legacy systems and decentralized operations.

Challenge

The client needed to reduce digital spending while improving website management and enabling efficient enhancements. Key challenges included:

• Legacy systems led to duplicated efforts and increased operational costs
• Limited oversight over digital assets affected brand consistency and regulatory compliance
• The presence of multiple build teams created inefficiencies and hindered streamlined operations

Solution

We implemented a centralized content management approach to digital operations, streamlining hosting and content management across the client’s vast digital landscape. The solution included:

• CMS Consolidation: Unified over 400 websites and mobile properties using Sitecore and Adobe Campaign, enabling consistent branding and streamlined management.
• Centralized Digital PMO: Set up a Digital PMO and assigned Digital PMs to ensure cohesive management across all franchises.
• Efficient Domain Management: Integrated domain management services and a framework for predictable ROI.
• Enhanced CRM and Analytics: Leveraged custom dashboards for CRM campaign management, real-time segmentation, and performance monitoring.

Benefits

Hexaware’s solution delivered significant operational and cost efficiencies for the client:

• 85% Cost Reduction: Achieved through our COE build team and streamlined CMS templates.
• 45% Cost Savings in CMS Template Management: Reduced costs by establishing and managing reusable CMS templates.
• 35% Cost Reduction Compared to Agency Build Teams: Leveraged in-house COE capabilities to decrease reliance on external agencies.

Summary

Hexaware transformed the digital operations of a leading global pharmaceutical company by implementing a centralized content management and hosting solution. By consolidating over 400 websites and enabling efficient CRM and analytics, Hexaware drove substantial cost savings, improved brand control, and enabled predictable ROI for the client’s digital ecosystem.