ANNOUNCEMENT

Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services

Gartner, Magic Quadrant for Custom Software Development Services, By Jaideep Thyagarajan, Ryan McKinney, Nathan Davie, 7 October 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Hexaware.

Whitepaper

GenAI in Retail Marketing and Operations Automation: From Data to Engagement

Key Takeaways

– Hexaware’s GenAI-powered marketing platform targets omnichannel retail experiences that build loyalty.
– The Marketing Data Foundation unifies data from every channel into a single, actionable customer view.
– AudienceMatchAI dynamically segments audiences for AI-driven personalization at scale.
– The Social Media Command Center provides real-time sentiment analysis to protect brand reputation.

Unlock the future of retail with our exclusive whitepaper on AI in retail marketing. Discover how leading brands are leveraging artificial intelligence to deliver seamless omnichannel customer experiences that drive loyalty and growth.

Retail marketing automation and advanced marketing technology have now become essential for responding to evolving consumer expectations. With AI-driven personalization, retailers can create tailored interactions at every touchpoint, while powerful consumer behavior analytics provide the insights needed for smarter, data-backed decisions. Real-time social media sentiment analysis helps brands protect their reputation and stay ahead of trends, making these capabilities vital for any successful retail digital transformation.

To help retailers achieve these outcomes, Hexaware offers an intelligent, GenAI-powered marketing platform designed specifically for the retail industry. This platform brings together the latest in AI innovation and marketing best practices to deliver measurable business impact.

Hexaware’s Intelligent Marketing Platform for Retail: Key Components

Marketing Data Foundation: Unifies data from every channel to create a single, actionable customer view, enabling smarter targeting and engagement through robust consumer behavior analytics.
AudienceMatchAI: Uses advanced analytics and GenAI to dynamically segment audiences and deliver AI-driven personalization at scale, ensuring every message resonates with the right customer.
Content Hub: Accelerates content creation and delivery across all channels with intelligent automation, supporting consistent and relevant omnichannel customer experiences.
Social Media Command Center: Provides real-time social media sentiment analysis so brands can monitor trends, protect their reputation, and engage proactively.

Ready to lead in the era of AI-powered retail?

Download the whitepaper now to access actionable strategies, real-world examples, and expert insights to elevate your brand’s customer experience and marketing performance.

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