Usability Testing

The applications involving user-centric interactions require to have the assurance of serving what the users want. Our approach to Usability Assurance involves engaging end-users of different demographics. We extract their feedback real-time using eye-ball tracking, mouse tracking and think aloud testing. This usability practice gives direct input on how real users use the system.

The goal of Hexaware’s Usability Assurance is very simple. We help end users complete their tasks quickly and with ease by creating user-friendly applications. We achieve this through a scientific approach in a lab-driven testing environment supported by Cloud performance testing platform.

Key Differentiators

  • Right Partner: Ride on your digital experience journey with one of the fastest-growing Indian IT service providers.
  • Certified Usability Experts: Our certified Usability experts are well versed with a user-centered design methodology and experienced in all layers of user experience.
  • Rich Domain Experience: Our consultants are equipped with experience in evaluating products from various domains like Banking, Travel, Healthcare, e-Learning, e-Commerce and Audit firms.
  • Dedicated Usability Lab: Our Digital Usability Assurance Lab (DUAL) is equipped with state-of-the-art software and infrastructure to enable users reflect their usage context and interact with applications at their own comfort.
  • Customer-Centric Approach: Our solutions are tailored to the customers’ specific product needs and deliver insights that improve business performance across the channels.
  • Alliances: We have partnered with industry leaders known for developing the Usability testing tools and crowd-sourcing agencies to leverage the users across the regions.

Choose Your Package

  • LITE

    Actual Price

    $ 6500

    Discount Price

    Free

    Services

      Usability Measurement Index

    Benefits

      Usability score on 5 sub-factors (Learnability, Efficiency, Memorability, Errors, and Satisfaction) of usability (only on the Home page)

    Timelines

      5 Business Days

    Includes

      Home Page / 1 Page

       

       

       

  • BASIC

    Actual Price

    $ 21000

    Discount Price

    $ 18000

    Services

      Heuristics Evaluation
      Usability Measurement Index
      Performance testing

    Benefits

      • Product’s usability score in comparison with a competitor’s product’s usability score
      • Performance metrics and issues

    Timelines

      15 Business Days

    Includes

      • 30 Pages for Heuristic evaluation
      • 10 Pages for UMI

       

  • THINK ALOUD PRO

    Actual Price

    $ 35000

    Discount Price

    $ 30000

    Services

      • Think aloud testing
      • Heuristics Evaluation

    Benefits

      • User metrics (Focus, Clicks)
      • Expert analysis based on user response
      • Eye focus heat maps, Users’ test videos

    Timelines

      20 Business Days

    Includes

      • 2 Tasks for Think Aloud testing
      • 5 to 8 Users for Think aloud testing
      • 20 Pages for Heuristic evaluation
      • Tool Cost included
  • CROWD SOURCE PRO

    Actual Price

    $ 25000

    Discount Price

    $ 20000

    Services

      • Crowd Source testing
      • Heuristics Evaluation

    Benefits

      • Users’ areas of interest (Likes, Dislikes)
      • Expert analysis and findings
      • User feedback based on demographics

    Timelines

      15 Business Days

    Includes

      • 25 Crowd Testers
      • 45 to 60 Mins testing duration per user
      • 30 Survey Questions
  • ACCESSIBILITY PRO

    Actual Price

    $ 30000

    Discount Price

    $ 25000

    Services

      Accessibility Testing

    Benefits

      • Escalations on non-compliance
      • Expert recommendations

    Timelines

      20 Business Days

    Includes

      • 25 Crowd Testers
      • WCAG 2.0 AA Level compliance verification
      • Tool Cost included

You might have these questions

Why is Usability Testing important?

Usability is the ‘ease of use’ of a product and its ability to complete the tasks effortlessly. Usability is a necessary condition for your products’ survival. Usability testing measures the quality of an end user’s experience with a product and provides qualitative feedback for product improvement and to evolve the product to be more user friendly.

When is the right time to do Usability Testing?

Usability testing is an iterative process and should be integrated as part of testing lifecycle. We recommend it should be initiated during the wireframe design process/prototyping phase and should continue till product maturity iteratively. The feedback on the previous phase should be implemented to optimize and evaluate the next phase. Usability testing should be performed regularly, even after a product is launched, as the product needs to improve to get an edge over the competition consistently.

Users or Experts? Who will give more valuable feedback?

If the product is first of its kind in that business, potential users’ feedback is more valuable. Experts review is ideal when a product operates in familiar domain and the target users and their demographics are known. We recommend an integrated crowd-sourced approach to usability to ensure a delighted customer experience.

Why is a combination of expert and user feedback important?

Experts find more critical issues related to user interface and those that affect business, but end users notify specific issues that prevent them from getting what they want. For most effective and thorough usability results, seeking a combination of both expert and end-user feedback is recommended.

How many users are appropriate for Usability testing?

Research studies in Usability reveals that a sample of 5-8 users is enough for evaluation. Engaging a large number of users does not necessarily unearth newer (unique) usability issues. But if user voting is required on a specific feature or functionality then a large sample of users is usually recommended.

What is the ideal place for conducting a Usability test?

Test venue is important to bring users and experts together in one place, ideally in a lab that is specially designed to conduct the usability test. With a virtual usability test lab connected through appropriate infrastructure, tests can be conducted anywhere depending upon the geographic and demographic needs of the product and its context of use.

What is Remote Usability testing?

Remote Usability testing tools allow the testing of an application from any connected location and enable the observer in a central location to collate and analyze the feedback from all users.

How to implement the Usability test recommendations?

We present the recommendations to the project team and prioritize the issues based on:

  • Severity of the problem from user’s perspective (how it impacts the users’ task completion)
  • Severity of the problem from business’ perspective (how it impacts the business goals)
  • Product owner prioritizes the recommendation based on his judgment of the product features and the market

How do you identify and recruit end users to test the application?

We understand from the client, the target user group and demographics like age, gender, profession, location, etc. Based on this understanding, the requirements are populated, through various user pooling communities, professional forums or resourcing agencies, to seek suitable users for participation. Among the interested applicants, we shortlist the best-suited profiles for test. Selected users will be educated and informed about the test tasks and schedule.

What are the major benefits of Usability testing?

Usability testing ensures delivery of high-quality customer-friendly apps and helps in

  • Greater customer loyalty and fewer customer complaints
  • Increased sales of your products or services
  • Improved market position relative to your competitors
  • A stronger identity in social network for your business

 

Our Offerings

  • A proprietary framework measures and scores the usability.

    Quantification Approach

    • Measures an application’s implementation of established standards in interface.
    • Generates an overall usability scorecard.

  • Certified UX experts evaluate the interface

    Expert Evaluation

    • Validates Standard Usability principles.
    • Quick and relatively inexpensive feedback by Usability Experts.
    • Can be applied in early stages in the design process.

  • Finding ‘Ease of use’ by tracking Eye focus and mouse movements

    Lab-Driven Testing

    • Observes end users’ interaction with app.
    • Users’ eye focus, mouse moves, verbal feedback and facial expressions are tracked to find important recommendations.

  • Engage and extract feedback from end users in real time

    Real-time User Testing

    • Engages end users through remote testing
    • Conducts tests virtually with end users and extracts feedback on the app in real time through survey forms

  • Ensure applications’ compliance with WCAG for Accessibility

    Special Assistance: Checks WCAG 2.0 compliance of an application and its usability for disabled users.

  • Responsive Platform supporting JMeter Tests

    HexaJaws platform

    • Public Internet Users
    • Simulates high user loads across various Geo locations
    • Run-time analysis of key performance metrics of app
    • Deep-dive analysis & Test Reporting

Thank you so much, we will get back to you

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