User Testing Experience Assured

Why is Usability Testing important?

Usability is the ‘ease of use’ of a product and its ability to complete the tasks effortlessly. Usability is a necessary condition for your products’ survival. Usability testing measures the quality of an end user’s experience with a product and provides qualitative feedback for product improvement and to evolve the product to be more user friendly.

When is the right time to do Usability Testing?

Usability testing is an iterative process and should be integrated as part of testing lifecycle. We recommend it should be initiated during the wireframe design process/prototyping phase and should continue till product maturity iteratively. The feedback on the previous phase should be implemented to optimize and evaluate the next phase. Usability testing should be performed regularly, even after a product is launched, as the product needs to improve to get an edge over the competition consistently.

Users or Experts? Who will give more valuable feedback?

If the product is first of its kind in that business, potential users’ feedback is more valuable. Experts review is ideal when a product operates in familiar domain and the target users and their demographics are known. We recommend an integrated crowd-sourced approach to usability to ensure a delighted customer experience.

Why is a combination of expert and user feedback important?

Experts find more critical issues related to user interface and those that affect business, but end users notify specific issues that prevent them from getting what they want. For most effective and thorough usability results, seeking a combination of both expert and end-user feedback is recommended.

How many users are appropriate for Usability testing?

Research studies in Usability reveals that a sample of 5-8 users is enough for evaluation. Engaging a large number of users does not necessarily unearth newer (unique) usability issues. But if user voting is required on a specific feature or functionality then a large sample of users is usually recommended.

What is the ideal place for conducting a Usability test?

Test venue is important to bring users and experts together in one place, ideally in a lab that is specially designed to conduct the usability test. With a virtual usability test lab connected through appropriate infrastructure, tests can be conducted anywhere depending upon the geographic and demographic needs of the product and its context of use.

What is Remote Usability testing?

Remote Usability testing tools allow the testing of an application from any connected location and enable the observer in a central location to collate and analyze the feedback from all users.

How to implement the Usability test recommendations?

We present the recommendations to the project team and prioritize the issues based on:

• Severity of the problem from user’s perspective (how it impacts the users’ task completion)
• Severity of the problem from business’ perspective (how it impacts the business goals)
• Product owner prioritizes the recommendation based on his judgment of the product features and the market

How do you identify and recruit end users to test the application?

We understand from the client, the target user group and demographics like age, gender, profession, location, etc. Based on this understanding, the requirements are populated, through various user pooling communities, professional forums or resourcing agencies, to seek suitable users for participation. Among the interested applicants, we shortlist the best-suited profiles for test. Selected users will be educated and informed about the test tasks and schedule.

What are the major benefits of Usability testing?

Usability testing ensures delivery of high-quality customer-friendly apps and helps in

• Greater customer loyalty and fewer customer complaints
• Increased sales of your products or services
• Improved market position relative to your competitors
• A stronger identity in social network for your business