Marketing and Customer Analytics Services
Achieve business transformation with speed, accuracy, and impact at scale
Connect with a Marketing and Customer Analytics Lead
Reinvent digital customer engagement with Softcrylic’s marketing and customer analytics services, marketing analytics solutions, and Hexaware’s industry-specific data and AI blueprints. Our marketing analytics solutions, with marketing analytics and customer data analytics at the core, give you AI-driven insights that help you understand your customers better and act faster. We enable personalized customer experiences by turning data into actionable intelligence—so you can engage the right audiences, optimize campaigns, and drive measurable business impact.
Winning with Marketing and Customer Analytics
Secure value with every customer touchpoint. Strategize to leverage comprehensive, actionable insights from multiple customer data sources and data capture setups.
Initiate unified customer journey mapping across omnichannel funnels, discover insights to amplify revenue-driving channels, and develop cross-platform customer engagement strategies.
Identify your website, applications, and platforms’ impact on customers, implement real-time retargeting based on web behavior, and delve into what influences conversions.
Leverage strategies to analyze the customer feedback you receive effectively. Assess the relevance and responsiveness of feedback and create accurate customer profiles for personalized campaigns.
Winning with Marketing and Customer Analytics
Marketing and Customer Analytics Capabilities
Consult with us for customized frameworks for data, technology, and marketing and customer analytics strategy design and roadmaps based on your industry. Get comprehensive technology audits, data assessments, vendor assessments, audience measurements, and enterprise data governance and quality solutions.
Map and track data on evolving customer preferences and behaviors delivered to enterprise data lakes in real time. Build effective AI & gen AI solutions on such data to achieve micro personalization of experiences, enhancing value-driven growth and customer lifetime value.
Our services help you ideate, design, and implement marketing technology stacks to create omnichannel experiences across online and offline channels. Our MarTech, data activation, and media measurement teams are specialized in empowering brands to target key customer personas with optimal messaging.
We drive customer data platform (CDP) implementation, marketing automation, omnichannel personalization, tech-stack integration, audience discovery, and media measurement, with platforms such as Adobe, Salesforce, and more.
Elevate your enablement teams’ outlook with comprehensive marketing and customer analytics services ranging from website and mobile app audits to implementation, governance planning, and insights. We augment your strategy think tanks with deep expertise in Adobe and Google analytics solutions.
Discover services that elevate c-suite strategies with integrated digital analytics, marketing operations, and paid media support with a repeatable, scalable, and measurable model. Leverage customized services for customer data maintenance, strategic analysis, application support, audience segmentation, and campaign management.
Our composable and modular data solutions are pre-built, addressing the most common problems faced in the industry. Tackle challenges such as uncovering facts and anomalies in your data in a cost-efficient manner or define and deploy audiences for effective and accurate marketing.
Our data accelerator prepares unstructured data into a transformational model for a comprehensive CDP implementation, by vertical, sub-vertical, function, and domain at speed and scale.
Case Studies
Insights
Marketing and Customer Analytics Team Leaders
Jerry Helou
Marketing and Customer Analytics Leader
Lakshmi Ramamurthy
Marketing and Customer Analytics Leader
Francis Lavelle
Marketing and Customer Analytics Leader
John Flavin
Marketing and Customer Analytics Leader
Additional Areas of Focus for Data and Analytics Services
Strategy & Roadmap
Craft a tailored data strategy, aligning with your unique business goals and long-term vision.
Modernization & Migration
Establish a solid data foundation, priming your business for future scaling and innovation.
Data Value Creation
Unlock the potential of your data, transforming it into actionable insights and revenue streams.
