Capital Markets Whitepaper Hexaware’s Analysis on the Impact and Application of Advanced Analytics in Asset Management Hexaware endeavors to explore the potential impact and application of advanced analytics while showcasing techniques for leveraging advanced analytics. It also examines possible future use cases that would allow asset management firms to leverage advanced analytics to their significant advantage. We examine the three following key areas Design investment models Automation of research Sales optimization that leverage AI, Machine Learning, statistical techniques, alternate data mix, OCR, computer vision, predictive analysis, etc. to understand the evolution, maturity levels and challenges faced. Discussing the role of advanced analytics in Asset Management across Investment research, Client Servicing & Distribution, Operational Efficiency and Product Development with emphasis on case studies and the framework for advanced analytics implementation, this white paper summarizes the outlook and the path ahead for advanced analytics.