Hexaware Marks 5 Years of Brand Identity

July 11, 2022


Hexaware Technologies celebrated 5 years of its brand anniversary on July 10, 2022. The anniversary marks the manifestation of its brand promise and attributes aptly through all its activities. Throughout its branding journey, Hexaware has exhibited its core attributes of openness to innovation, disrupting the norm, encouraging passion for customer success, maintaining a fearless attitude and learning from rich experiences while strengthening its distinct brand identity.  

The primary objective of these attributes is to associate Brand Hexaware with trust, satisfaction and dependability. The launch of Hexaware’s new purpose statement, “Creating smiles through great people and technology,” took the cause ahead and covered the essence of the brand in a comprehensible manner.

The purpose statement launch in consolidation with the branding initiatives executed over the 5 years created a favorable impact for the brand and it reflects evidently in Hexaware’s positioning in the Brand Finance India 100 2022 Report. Its Brand Strength Index (BSI) score is now 68 out of 100, demonstrating a 2-point increase from 2021. In 2021, Hexaware’s Brand Rating improved from A+ to AA- and in 2022, it maintains the score. In the case of Brand Value, it has shown a growth of over 41% while crossing the $500 million mark. A range of solid branding and awareness projects has positively impacted revenue growth, with LTM revenue higher than $ 1 billion.

Hexaware’s workforce is instrumental in driving a high-value brand presence and realizing the brand purpose. To value their contribution, Hexaware undertakes various programs that focus on their holistic growth.

Ram Singampalli, Chief Operating Officer at Hexaware Technologies, said, “We are proud to represent our passion and sense of commitment to creating memorable digital experiences through strategically crafted branding initiatives. Our efforts are driven to ensure that as the brand evolves, every individual associated with the brand grows and manifests the brand principles.”

About Hexaware

Hexaware is a global IT, BPS and consulting services company empowering businesses worldwide to realize digital transformation at scale and speed. Our three-pronged strategy of Automate Everything®, Cloudify Everything®, and Transform Customer Experiences® endeavors to drive human-machine collaboration for solving complex business problems. We enable future-ready organizations and market leaders to create lasting business value by helping them offer touchless immersive customer experiences through full-cloud enablement, digital product engineering and extreme automation.

We serve customers in Banking, Financial Services, Capital Markets, Healthcare, Insurance, Manufacturing, Retail, Education, Telecom, Hi-Tech & Professional Services (Tax, Audit, Accounting and Legal), Travel, Transportation and Logistics. We deliver highly evolved services in Rapid Application prototyping, development and deployment; Build, Migrate and Run Cloud solutions; Automation-based Application support; Enterprise Solutions for digitizing the back-office; Customer Experience Transformation; Business Intelligence & Analytics; Digital Assurance (Testing); Infrastructure Management Services; and Business Process Services.

We believe technology is a magical thing, and our purpose is to create smiles through great people and technology. Headquartered in New Jersey for North America, London for Europe and Singapore for the Asia Pacific, Hexaware services customers in over two dozen languages from every major time and regulatory zone.

Learn more about Hexaware at http://www.hexaware.com. Take an immersive 360° virtual tour of our campuses worldwide at https://www.hexawareimmersive.com.


Safe Harbor Statement:

Certain statements in this press release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in earnings, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which Hexaware has made strategic investments, withdrawal of governmental fiscal incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and general economic conditions affecting our industry.

For more information contact
E-mail: Varsham@hexaware.com