Hexaware Among the Top 10 in IT Services in the Brand Finance India 100 2022 Ranking

June 3, 2022


Brand Finance, the world’s leading brand valuation consultancy, has ranked Hexaware, a global IT consulting and digital services provider, 9th in IT services in their latest India 100 2022 report. Hexaware has also been featured among the most valuable brands in India. This year it occupies the 66th position among the top 100 most valuable brands in India, moving up 9 positions from 2021.

Every year, Brand Finance puts 5,000 of the world’s biggest brands to the test, publishes around 100 reports ranking brands across all sectors and helps boost their brand valuation through financial valuation techniques and advanced market research analysis.

In addition to brand value, Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors. In the India 100 2022 report, Hexaware gained a 2-point increase from the previous year and now has a Brand Strength Index (BSI) score of 68 out of 100. It has maintained its AA- Brand Rating. This report states that Hexaware’s Brand Value in 2022 has grown by over 41% from 2021 and crosses the US$ 500 million mark in brand value.  

Hexaware’s strong performance across the three pillars of brand investment, brand equity, and brand performance can be attributed to its focus on excellence in delivery, enhancing customer relationships and enabling employee empowerment.

Celebrating this achievement, R Srikrishna (Keech), CEO of Hexaware, said, “The improved rankings encourage us to continue our efforts towards strengthening our brand equity. We have successfully established ourselves as a strategic next-generation digital solutions provider leveraging our experience and skill in technology.”

David Haigh, CEO of Brand Finance, commented: “In our analysis of global IT services brands, we observed Hexaware’s performance to be remarkable. Brand value has grown by 41% year-on-year and brand strength rating is AA-. In a difficult year with lockdown restrictions, Hexaware has been consistent and resilient in its brand building – with the ability to grab transformation projects in cloudification and process automation. The brand’s new purpose statement launched this June – #CreatingSmiles created high engagement among stakeholder groups.”

About Hexaware

Hexaware is a global IT, BPS and consulting services company empowering businesses worldwide to realize digital transformation at scale and speed. Our three-pronged strategy of Automate Everything®, Cloudify Everything®, and Transform Customer Experiences® endeavors to drive human-machine collaboration for solving complex business problems. We enable future-ready organizations and market leaders to create lasting business value by helping them offer touchless immersive customer experiences through full-cloud enablement, digital product engineering and extreme automation.

We serve customers in Banking, Financial Services, Capital Markets, Healthcare, Insurance, Manufacturing, Retail, Education, Telecom, Hi-Tech & Professional Services (Tax, Audit, Accounting and Legal), Travel, Transportation and Logistics. We deliver highly evolved services in Rapid Application prototyping, development and deployment; Build, Migrate and Run Cloud solutions; Automation-based Application support; Enterprise Solutions for digitizing the back-office; Customer Experience Transformation; Business Intelligence & Analytics; Digital Assurance (Testing); Infrastructure Management Services; and Business Process Services.

We believe technology is a magical thing, and our purpose is to create smiles through great people and technology. Headquartered in New Jersey for North America, London for Europe and Singapore for the Asia Pacific, Hexaware services customers in over two dozen languages from every major time and regulatory zone.

Learn more about Hexaware at https://www.hexaware.com. Take an immersive 360° virtual tour of our campuses worldwide at https://www.hexawareimmersive.com.

About Brand Finance         

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations of all kinds make strategic decisions.

Headquartered in London, Brand Finance has offices in over 20 countries, offering services on all continents. Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes nearly 100 reports which rank brands across all sectors and countries.

Brand Finance is a regulated accountancy firm, leading the standardisation of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671, and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.


Safe Harbor Statement:

Certain statements in this press release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in earnings, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which Hexaware has made strategic investments, withdrawal of governmental fiscal incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and general economic conditions affecting our industry.

For more information contact
Hexaware Technologies Limited
E-mail: Varsham@hexaware.com

Brand Finance CEO Speak

“David Haigh, CEO, Brand Finance, shares his thoughts on Hexaware’s remarkable performance, consistency, and resilience on its brand building in a difficult year with lockdown restrictions.”