Enhance digital journeys with Adobe
Hyper-personalize Customer Experiences
Hexaware and Adobe
Reimagining the future of customer experience with Adobe Experience Cloud
Reimagining the future of customer experience with Adobe Experience Cloud
As a Gold Adobe Solution Partner, Hexaware operationalizes AI across Adobe Experience Cloud's experience, data, and activation layers, delivering hyper-personalized, measurable outcomes at scale.
How Enterprises Build Connected Digital Experiences with an Adobe Experience Cloud Partner
Enterprises build connected digital experiences with a Gold Adobe Solution Partner like Hexaware by combining CX expertise, Adobe Experience Cloud services, and AI-led accelerators across strategy, experience design, marketing, and commerce. Partners operationalize AI across experience, data, and activation layers, guiding enterprises from strategy and consulting through build, run, and optimize.
We combine CX expertise, Adobe platform experience, and AI-led accelerators to deliver measurable outcomes — from strategy through run and optimize.
Strategy and Consulting
Define experience, data, and AI roadmaps aligned to business outcomes, with clear execution blueprints for scaling Adobe solutions and streamlining enterprise operations.
Experience Design
Design intelligent, data-driven journeys that enable hyper-personalization across channels and touchpoints, blending creative craft with behavioral insight at every interaction.
Marketing Platforms
Activate and optimize Adobe Experience Cloud with embedded AI, proven accelerators, and enterprise-grade governance that turn campaigns into measurable business outcomes.
Commerce Enablement
Build and scale seamless B2B and B2C commerce journeys with integrated content, data, and experience layers, unifying storefronts, fulfillment, and post-purchase engagement.
Mobility
Extend intelligent experiences to a mobile-first world with performance, scale, and personalization built in, delivering consistent journeys across every device and channel.
See How Global Enterprises Lead with Adobe and Hexaware
Explore the Hexaware Adobe Capability Overview to see how we operationalize AI across the Adobe Experience Cloud. Inside, you will find our offerings, AI-led accelerators like Synapse.AI, MDF, and AudienceMatchAI, and success stories from a US rail operator, a global exchange, and a sports fan engagement platform.
Customer experiences built leveraging the Adobe Experience Cloud span every experience facet to enable frictionless experiences across customers, business functions, third parties, application ecosystems, and infrastructure.
Leverage actionable insights from our thorough competitor analysis to craft experiences that mirror your audiences’ intent. Factor in industry trends, navigate tech disruptions, and build digital experiences that cater to new age KPIs.
Uncover secrets hidden within the data. We analyze target audiences, examine campaign performance, and modernize marketing experiences for every unique consumer persona.
We don’t just create interfaces, we design enchanting experiences – from the first encounter to the last. ‘Experience Design’ is our artisanal touch that brings omnichannel experiences to life.
Rapidly create content that resonates with your brand’s purpose. In the dynamic realm of Gen AI, where content consumption has accelerated fiercely, Adobe’s marketing suite transforms mere interactions into enchanting hyper-personalized journeys.
Automate workflows, minimize friction, and accelerate application delivery pipelines with Adobe’s DevOps integration. Power extreme automation and empower your team with seamless self-service capabilities to navigate operational landscapes effortlessly.
Master the art of fine-tuning, evolving, and staying ahead of the curve. Embrace change as a constant. Reimagine your digital marketing ecosystem as a living, breathing entity, adapting to ever-shifting consumer behavior.
Storyscape and craft comprehensive brand storyboards, customer journeys, and integrate cross-platform marketing. Shape compelling narratives to showcase expansiveness and enhance customer interactions that reflect your brand values.
Create worlds that your audiences can step into. From VR to AR, every touchpoint is an adventure waiting to unfold. Evoke emotions, spark curiosity, and build connections.
Craft content strategy that captivates your audience. Transform your digital assets into a hub of knowledge and awe. Spark audiences’ curiosity and transform prospects into brand evangelists.
Embrace scalability. MACH (Microservices, API-first, Cloud-native, and Headless) architectures form the backbone of agility. Break down monolith, archaic application architecture into composable, compostable, and serverless components.
Our service for platform design shapes innovation, fostering synergies for digital evolution. Our activation service breathes life into your platform experience with seamless onboarding, and efficacy measurement helps you use data as your compass for impactful digital endeavors.
Leverage Adobe Commerce to reimagine and transform B2B and B2C experiences, and D2C marketplaces.
Strategic eCommerce Consulting That Sharpens Every Move
We audit your ecommerce ecosystem, benchmark competitors, and build roadmaps for channels that convert.
Experience Journeys, Mapped and Orchestrated
We map cross-platform buyer journeys and orchestrate every building block into one seamless experience.
Metadata Strategy for Smarter Navigation
We design product tagging, search facets, and taxonomy that make navigation intuitive and search truly work.
Digital Product Engineering, Built to Resonate
We turn your vision into digital products engineered to meet evolving consumer needs and expectations.
Omnichannel Shoppable Experiences, Unified
We fuse every touchpoint of the consumer journey into one seamless, delightful shopping experience.
Creative Content Production Powered by Gen AI
We use generative AI to elevate PDPs and PLPs with personalized narratives tailored to individual preferences.
Customer Ecosystem Harmonization Across Systems
We integrate CRM, ERP, PIM, CMS, OMS, DAM, and analytics into one frictionless, data-driven buyer experience.
Industry-Leading Extensible Architecture Tenets
We customize MACH architecture into composable, industry-specific solutions built to scale sustainably.
End-to-end digital experiences, loved by customers
| Product | Description |
|---|---|
| Real-Time CDP | Innovate with real-time B2C/B2B data from a Customer Data Platform instantly deployable across diverse channels. |
| Journey Optimizer | Elevate customer journeys and engage prospects effectively with real-time data. |
| Customer Journey Analytics | Enhance customer experiences with a bird’s eye view on data from every customer touchpoint. |
| Product Analytics | Discover insights from sales/marketing initiatives, craft customer profiles, and personalize at scale. |
| Analytics | Revitalize customer journeys with analytics, adaptable reporting, and predictive intelligence for superior experiences. |
| Marketo Engage | Elevate leads and sales value with holistic account-based marketing automation. |
| Mix Modeler | Measure the impact of marketing and advertising budgets using Artificial Intelligence (AI). |
| Workfront | Simplify team collaboration, streamline campaign launches, and scale effortlessly. |
| Commerce | Reimagine commerce with artificial intelligence (AI), personalizing the experience at scale. |
| Experience Manager Sites | Introduce Adobe’s intuitive content management system (CMS) for any digital channel. |
| Experience Manager Assets | Efficiently manage your asset bank with a cloud-native platform, optimizing buyer experiences. |
| Campaign | Oversee email marketing and cross-channel campaigns to connect with customers on a large scale. |
| Target | Introduce AI-powered personalization for digital touchpoints, enabling deep insights and exceptional experiences. |
| Audience Manager | Enable sales and service teams to act in real-time with a powerful data management platform. |
| Learning Manager | Curate on-brand learning experiences to boost product awareness and engagement effectively. |
| Experience Manager Guides | Manage and scale content creation with cloud-native content management system (CMS). |
| Experience Manager Screens | Blend online and in-venue experiences with Adobe’s versatile experience management platform. |
| Acrobat Sign | Simplify digital documents with an e-signature platform compatible with leading PDF tools. |
| Experience Manager Forms | Initiate digital enrollment and great onboarding journeys using Experience Manager Forms. |
| Advertising | Unify media strategies: search, TV ads, and creative management under one overview. |
AEM
Synapse.AI
AI that accelerates AEM development, helping teams build, modernize, and scale experiences with quality.
Data
Marketing Data Foundation
Enterprise data foundation that prepares first-party data for AEP, Journey Optimizer, and CJA activation.
Intelligence
AudienceMatchAI
Agentic AI intelligence layer across the Adobe ecosystem, enabling adaptive journeys and personalization.
Activation
Campaign Navigator
Execution accelerator that speeds campaign and content delivery across Adobe platforms, insight to launch.
Hexaware's 250+ Adobe professionals bring proven expertise delivering exceptional customer experience solutions with Adobe Experience Cloud. That expertise earned us a Gold Adobe Solution Partnership, access to key licenses, and a seat shaping Adobe's roadmap for our customers.
US rail service
92%
reduction in AEP event ingestion
Sports platform
40%
lower infrastructure costs
Global exchange
28%
growth in digital engagement
Financial services
40%
reduction in search time on intranet
Ravindranath Nadagouda
Expert
Enterprises work with a Gold Adobe Solution Partner like Hexaware to operationalize AI across the experience, data, and activation layers of Adobe Experience Cloud. The right partner combines CX expertise, Adobe platform depth, and AI-led accelerators to guide enterprises from strategy and consulting through build, run, and optimize, delivering hyper-personalized journeys and measurable business outcomes at scale.
Certified partners accelerate Adobe Experience Manager delivery with proven accelerators, reusable component libraries, and automated migration tooling. Hexaware’s Synapse.AI accelerator helps teams build, modernize, and scale AEM experiences faster while improving consistency and quality, while specialists handle information architecture, authoring workflows, content migration, and post-upgrade optimization so enterprises move from implementation to continuous experience advantage.
Adobe Analytics gives enterprises a unified view of customer behavior across the journey, with attribution and predictive reporting powered by machine learning. With a partner, enterprises connect Analytics to Customer Journey Analytics and the wider Adobe Experience Cloud to turn cross-channel data into actionable insights, optimize touchpoints, refine segmentation, and improve campaign performance with data-driven decisions.
Yes. Certified partners unify CRM data with Adobe Experience Cloud through Adobe Real-Time Customer Data Platform and Adobe Experience Platform, creating a single, activation-ready customer profile. Hexaware’s Marketing Data Foundation prepares first-party data for AEP, Journey Optimizer, and Customer Journey Analytics, enabling trusted segmentation, real-time activation, and consistent engagement across marketing, sales, and service systems.
Enterprises layer AI into Adobe content and engagement workflows through accelerators that embed intelligence across the ecosystem. Hexaware’s Synapse.AI speeds AEM development and content delivery, Campaign Navigator accelerates campaign execution across Adobe marketing platforms, and AudienceMatchAI brings agentic AI to experiences, data, and activation, enabling adaptive journeys and hyper-personalization at enterprise scale.
Look for Gold Adobe Solution Partner status with specialized certifications across the products that matter to your roadmap, advisory roles on Adobe boards such as Journey Optimizer and Real-Time CDP, proven AI-led accelerators, and end-to-end coverage from strategy and Adobe consulting through build, run, and optimize. Strong CX expertise, certified teams, and measurable customer outcomes signal a partner that helps you lead with Adobe, not just implement it.
Hyper-personalize Customer Experiences