Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services
Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services
Gartner, Magic Quadrant for Custom Software Development Services, By Jaideep Thyagarajan, Ryan McKinney, Nathan Davie, 7 October 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Hexaware.
Adaptive AI is a form of adaptive artificial intelligence that can continuously learn from new data, user behavior, and environmental changes. Instead of staying static after training, this type of AI model updates its decisions over time, making it ideal for dynamic business environments and complex enterprise AI services that need to stay relevant and accurate
Adaptive AI technology relies on advanced machine learning techniques and feedback loops. The system observes live inputs, measures outcomes, and tunes its internal parameters to improve performance. In many architectures, it works alongside an AI agent that interacts with applications or users, captures context, and triggers real-time model updates or policy changes.
Typical Adaptive AI systems are defined by:
These traits make the systems resilient in fast-changing business scenarios.
Traditional AI is usually trained once and deployed with minimal change. It works well in stable environments but degrades as data drifts. Generative AI is designed to create new content, such as text, images, or code, based on learned patterns. Adaptive AI sits between them: it focuses on decisions and predictions but continuously adapts to new conditions rather than remaining fixed.
Some of the key business benefits of implementing adaptive AI include:
These advantages make Adaptive AI central to modern, scalable enterprise AI services strategies.
Challenges of adaptive AI often include:
A strong governance framework is essential to keep adaptation aligned with responsible AI expectations.
Common adaptive AI use cases include dynamic fraud detection, real-time credit scoring, demand forecasting, and hyper-personalized recommendations in digital channels. Other adaptive AI examples are intelligent routing in contact centers, supply chain optimization that reacts to disruptions, and smart maintenance systems that update risk scores as new sensor data arrives.