ANNOUNCEMENT

Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services

Gartner, Magic Quadrant for Custom Software Development Services, By Jaideep Thyagarajan, Ryan McKinney, Nathan Davie, 7 October 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Hexaware.

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Student Marketing Through Unified Branding And Digital Marketing

Key Takeaways

– Hexaware’s Student Marketing offering builds strategy to strengthen branding and enrollment campaigns.
– The offering addresses institutions’ challenges with prospecting, data visibility, and feedback gaps.
– Benefits include improved automation, mobile-responsive content, and stronger CRM visibility.
– Data-driven analytics identify process gaps across the student enrollment journey.

Education is now more result-driven than knowledge-driven. With competition happening at breakneck speed, every educational institution wants to be the first one to connect with potential students. These institutions are increasing their marketing and advertising budgets to cater to the digital wave. With information available to students at their fingertips, they are able to find programs and institutions of their choice with ease.

However, these institutions do encounter challenges for driving student enrollments such as identifying target prospect and communities, lack of data visibility, lack of feedback tools on student performance, etc.

Hexaware’s Student Marketing offering helps shape an effective digital strategy to improve branding, create customized campaigns, enable mobile-responsive content, etc. which redefine the student enrollment journey.

Benefits derived:

Elimination of inefficiency and improved automation for seamless enrollment
Usage of latest tools and technology to enhance student experience
Increase visibility with customer relationship and content management
Data-driven analytics to identify loopholes and optimum utilization of resources

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