Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services
Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services
Gartner, Magic Quadrant for Custom Software Development Services, By Jaideep Thyagarajan, Ryan McKinney, Nathan Davie, 7 October 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Hexaware.
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CMOs today are under pressure to modernize marketing across experience, data, content, and activation while delivering faster business impact. Hexaware helps enterprises navigate this shift through AI-first CMO solutions designed to improve execution speed, unlock customer intelligence, and scale marketing outcomes.
Our offering brings together AI-driven marketing transformation services across five pillars: brand visibility, data foundation, personalization, content supply chain, and marketing operations automation. Built on Adobe Experience Cloud and powered by accelerators, this approach helps enterprises simplify execution, strengthen customer engagement, and create a clearer marketing transformation roadmap.
From marketing data foundation and hyper-personalization at scale to AI-powered content supply chain, Hexaware helps marketing teams move faster from strategy to activation. With capabilities aligned to the AI era, including generative engine optimization and agentic AI, we help enterprises modernize marketing with measurable business outcomes.
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