Activating Marketing Potential with Your Data Foundation and AI in Action

Roundtable with AWS, Softcrylic (part of Hexaware), and Southern Glazer’s Wine & Spirits 

Join our roundtable to see how modern marketing teams can break through marketing data silos, fix fragmented customer identities, and make campaigns work better.

Hear directly from industry leaders on what’s working—and what’s next in precision marketing.

What You’ll Learn

• Strategic Advisory: Guidance on how to build and drive marketing initiatives with Customer Data Platforms (CDP) and AI-powered segmentation.
• How to Unify Data with AWS: See how building a Marketing Data Foundation (MDF) on AWS helps unify data, customer profiles, and speed up campaigns.
• Omnichannel Personalization: Deliver consistent real-time engagement and customer experiences across web, mobile, email, and offline channels.
• All About AudienceMatchAI: Discover how brands use AudienceMatchAI to find and engage high-value audiences, boosting digital marketing efficiency.

Meet Us in Atlanta

Connect with experts from AWS, Softcrylic (part of Hexaware), and Southern Glazer’s Wine & Spirits.

Moderator:

• Francis Lavelle, Chief Data Officer—Softcrylic (part of Hexaware)

Panellists:

• Bradley Kossman, Sr. Director Data science & Analytics—Softcrylic, part of Hexaware
• Mark McDonald, Sr. Director of Digital Products—Southern Glazer’s Wine & Spirits

Agenda

• 5:00 – 5:45 PM: Registration and networking
• 5:45 – 6:00 PM: Welcome and introductions
• 6:00 – 6:30 PM: AudienceMatchAI demo by Bradley Kossman, Sr. Director Data Science & Analytics—Softcrylic, part of Hexaware
• 6:30 – 7:15 PM: Panel Discussion, Applying Traditional AI and GenAI on Foundational Data to Maximize Customer Engagement, followed by a Q&A session
• 7:15 – 8:30 PM: Networking dinner

Connect the Dots with Your Marketing Data

Whether you’re dealing with data platform complexity, want better campaign tracking, or aim to personalize marketing at scale, get practical frameworks and the right tools to make your marketing data work for you.