Sales and Marketing Platform Optimization for a Leading US Plumbing Equipment Manufacturer

Client

A top-tier U.S.-based plumbing equipment manufacturer with over 2,000 employees globally. The company is a key player in both consumer and commercial markets, known for delivering durable, innovative products across an extensive distribution network.

Challenge

As digital expectations from customers and channel partners evolved, the company identified the need to modernize its sales and marketing platform to remain competitive. Core priorities included:

• Sales and marketing optimization to elevate targeting, personalization, and lead conversion
• Enhancing support responsiveness to improve customer experience
• Consolidating siloed systems and data for unified sales and service insights
• Streamlining supply chain and order-to-cash processes
• Building a long-term sales and marketing strategy backed by data governance and operational agility

To support these goals, the company sought a unified, scalable foundation for manufacturing digital transformation, capable of integrating commerce, CRM, and enterprise planning.

Solution

Hexaware delivered an enterprise-grade transformation built on seamless integration, real-time analytics, and robust digital enablement:

Modernized IT Operations

Established a hub-and-spoke model for managed IT services with Priority 1 on-call support. Integrated backend systems including SAP S/4HANA implementation (2020 edition), BW/4HANA, and SAP HANA DB, along with Microsoft Azure for unified infrastructure.

Sales & Marketing Enablement

Integrated SAP and non-SAP platforms—Salesforce (as a core CRM system), Power BI, Databricks, and Unity Catalog—to centralize customer data and optimize engagement across B2B and B2C. Enhanced capabilities across CPQ, OMS, SAP Experience Management, and Qualtrics to support automation, personalization, and precision targeting.

Sales and Marketing Automation

Introduced proprietary tools for sales and marketing automation, including RFID-enabled in-flight checks, EDW, and mobile apps to support real-time visibility. Automated regression testing to reduce QA effort and time-to-market.

Change Management & Agile Support

Deployed a Core–Flex resourcing model to support dynamic business needs. Embedded Agile delivery and ITIL-based service management to ensure speed, flexibility, and sustainable transformation.

Benefits

• 20% reduction in operating costs using pre-built templates and Hexaware’s Amaze® for ERP accelerators
• 20% improvement in actionable insights through centralized analytics and real-time dashboards
• Significant drop in customer churn, powered by seamless digital journeys and data-driven insights to improve customer experience
• Enhanced supply chain agility through tighter integration across SAP ABAP, BW, and SD modules
• Faster rollout of digital capabilities enabled by flexible teams and Agile methodology

Summary

Hexaware empowered the client with a next-gen sales and marketing platform, enabling real-time analytics, improved engagement, and greater automation. With deep expertise in sales and marketing strategy, CRM, and SAP S/4HANA implementation, Hexaware accelerated the manufacturer’s journey to a scalable, insight-driven enterprise. This manufacturing digital transformation has set the stage for sustained growth and operational excellence.

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