Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services
Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services
Gartner, Magic Quadrant for Custom Software Development Services, By Jaideep Thyagarajan, Ryan McKinney, Nathan Davie, 7 October 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Hexaware.
Case Study
Our Formula 1 client has captivated over 400 million viewers globally with a transformation powered by Hexaware. They aim to engage fans worldwide, elevate the sport, and create unforgettable fan experiences.
Dive into our case study to explore how we unified customer data with a customer data platform to drive success. They embarked on an AI transformation journey to revamp their fan engagement platform to capture fan data, drive fan monetization, and repackage their digital brand experience.
Customer Engagement Platform with AWS and Adobe
Our collaboration focused on creating a comprehensive fan engagement platform using AWS cloud solutions and Adobe Experience Platform (AEP). This helped with AI solutions for real-time data activation, personalized marketing, and a unified customer view. We consolidated fan data, built a fan identity graph, and optimized campaign activation, ensuring a seamless fan experience.
Our efforts in digital platform development have paved the way for a comprehensive 360° customer view and enhanced sports fan engagement.
Transformative Results and Future Prospects
Our solution transformed the client’s fan engagement platform, leveraging data and AI for personalized marketing. Marketing campaigns are now significantly faster, with a significant increase in fanbase and cost savings. Our marketing data foundation has enabled better insights and targeted strategies.
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