GenAI in Retail Marketing and Operations Automation: From Data to Engagement

Unlock the future of retail with our exclusive whitepaper on AI in retail marketing. Discover how leading brands are leveraging artificial intelligence to deliver seamless omnichannel customer experiences that drive loyalty and growth.

Retail marketing automation and advanced marketing technology have now become essential for responding to evolving consumer expectations. With AI-driven personalization, retailers can create tailored interactions at every touchpoint, while powerful consumer behavior analytics provide the insights needed for smarter, data-backed decisions. Real-time social media sentiment analysis helps brands protect their reputation and stay ahead of trends, making these capabilities vital for any successful retail digital transformation.

To help retailers achieve these outcomes, Hexaware offers an intelligent, GenAI-powered marketing platform designed specifically for the retail industry. This platform brings together the latest in AI innovation and marketing best practices to deliver measurable business impact.

Hexaware’s Intelligent Marketing Platform for Retail: Key Components

• Marketing Data Foundation: Unifies data from every channel to create a single, actionable customer view, enabling smarter targeting and engagement through robust consumer behavior analytics.
• AudienceMatchAI: Uses advanced analytics and GenAI to dynamically segment audiences and deliver AI-driven personalization at scale, ensuring every message resonates with the right customer.
• Content Hub: Accelerates content creation and delivery across all channels with intelligent automation, supporting consistent and relevant omnichannel customer experiences.
• Social Media Command Center: Provides real-time social media sentiment analysis so brands can monitor trends, protect their reputation, and engage proactively.

Ready to lead in the era of AI-powered retail?

Download the whitepaper now to access actionable strategies, real-world examples, and expert insights to elevate your brand’s customer experience and marketing performance.