Applying AI And GenAI on Foundational Data for Maximized Customer Engagement
Nobel Room, AQUAVIT RESTAURANT, NYC | Feb 27, 2025
Is your brand ready for superfans? Join us for an exclusive session, where we drill down into how to combine AI and GenAI with a marketing data foundation for a powerful customer engagement platform.
Hexaware and AWS Roundtable in NYC
Uncover how Formula 1 team Williams Racing’s pioneering initiative FanCapital made winning with data a reality—powered by AWS. Get tips on how to create a fan graph and race ahead of time.
Powering Customer Engagement with AI and GenAI
- Learn how to build a marketing data foundation: Explore AWS for building a marketing data foundation to power AI/GenAI.
- Map out AI/GenAI use cases in customer engagement: Get details on uses from AI-powered segmentation to automated 1:1 digital interactions.
- Gain real world insights from Formula 1 Team: Get the insights you need from Williams Racing on strategies for winning marketing with data.
Roundtable Speakers
Bradley Kossman – Sr. Director Data Science & Analytics, Softcrylic – part of Hexaware
Divya Goel – VP FanEnagement, Fan-Capital
Join us to channelize AI and generative AI in sports for your fan engagement solutions and strategies with AWS‘ latest features.
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Event details
Feb 27, 2025 5:00 PM EST
Nobel Room, AQUAVIT RESTAURANT, NYC
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