Applying AI And GenAI on Foundational Data for Maximized Customer Engagement

Is your brand ready for superfans? Join us for an exclusive session, where we drill down into how to combine AI and GenAI with a marketing data foundation for a powerful customer engagement platform. 

Hexaware and AWS Roundtable in NYC 

Uncover how Formula 1 team Williams Racing’s pioneering initiative FanCapital made winning with data a reality—powered by AWS. Get tips on how to create a fan graph and race ahead of time. 

Powering Customer Engagement with AI and GenAI 

• Learn how to build a marketing data foundation: Explore AWS for building a marketing data foundation to power AI/GenAI. 

• Map out AI/GenAI use cases in customer engagement: Get details on uses from AI-powered segmentation to automated 1:1 digital interactions.

• Gain real world insights from Formula 1 Team: Get the insights you need from Williams Racing on strategies for winning marketing with data.  

Roundtable Speakers  

Bradley Kossman – Sr. Director Data Science & Analytics, Softcrylic – part of Hexaware 

Divya Goel – VP FanEnagement, Fan-Capital 

Mark Stephens, Principal Solutions Architect, AWS  

Join us to channelize AI and generative AI in sports for your fan engagement solutions and strategies with AWS‘ latest features. 

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