Our Formula 1 client has captivated over 400 million viewers globally with a transformation powered by Hexaware. They aim to engage fans worldwide, elevate the sport, and create unforgettable fan experiences.
Dive into our case study to explore how we unified customer data with a customer data platform to drive success. They embarked on an AI transformation journey to revamp their fan engagement platform to capture fan data, drive fan monetization, and repackage their digital brand experience.
Customer Engagement Platform with AWS and Adobe
Our collaboration focused on creating a comprehensive fan engagement platform using AWS cloud solutions and Adobe Experience Platform (AEP). This helped with AI solutions for real-time data activation, personalized marketing, and a unified customer view. We consolidated fan data, built a fan identity graph, and optimized campaign activation, ensuring a seamless fan experience.
Our efforts in digital platform development have paved the way for a comprehensive 360° customer view and enhanced sports fan engagement.
Transformative Results and Future Prospects
Our solution transformed the client’s fan engagement platform, leveraging data and AI for personalized marketing. Marketing campaigns are now significantly faster, with a significant increase in fanbase and cost savings. Our marketing data foundation has enabled better insights and targeted strategies.
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