Disrupting the Norm

The IT Services industry has grown on the back of labour arbitrage for over two decades using the typical levers of creating high quality, low cost labour, at scale, very quickly. And so did Hexaware. However, elimination of labour through automation and technology transformation is the only way forward. Pivoting to eliminating labor is not easy though, fear of revenue loss being a major impediment. Hexaware anticipated this inflection point way back in 2014 and started working on transforming the service delivery model to an Automation First one. But we needed people to lead automation and quickly realized that automation is about changing culture. Slowly but surely, we helped our employees get a sense of what the future would look like - either controlling bots or being controlled by a bot. And now, Hexawarians no longer fear automation.


Our Logo

Our logo is a symbol of human-machine collaboration - complex business problems solved using a combination of human creativity and intellect. The blue, yellow and red colours evoke our rich legacy, pulsating energy and fearlessness.


Brand Promise

Hexaware's brand promise - obsessive and creative use of technology and automation, every single day, in how we deliver services to our clients. We are making this possible by enabling companies to AUTOMATE EVERYTHING®, CLOUDIFY EVERYTHING® and TRANSFORM CUSTOMER EXPERIENCES®.

Brand Attributes


We are 30+, yet we think like a startup in going the extra mile for the client. Open to ideas and innovation, our agile teams focus on customer-centric solutions in an environment made for learning and growth. We carry our cool demeanor with ease and this reflects in everything, from our brand identity to our actions. #WearTheAttitude


Our engagements have always been about redefining and re-imagining the overall customer experience to fast-track business transformation. We have a head start in embracing digital disruption for growth. While traditional players fear adopting automation lest they cannibalize their own revenues, we have treaded the bold path and constantly delivered results. #DisruptTheNorm

Highly Passionate

We have a deep-rooted passion for helping customers achieve business transformation through automation and digital experiences. We tap into our unique initiatives like BrainBox to gain collective intelligence of Hexaware’s talent for accelerating customer success. We are committed to making Hexaware a great place to work leading to a passionate and engaged workforce. #BuildThePassion

Fearless Attitude

We foster a culture of setting our own capability benchmarks and raising the bar every time. Not deterred by the size of our competitors, we as a team, learn to embrace our fears as a collective. In an era where traditional players fear the loss that automation can cause, we are willing to cannibalize our own revenues for mutual success and an enduring relationship with our customers. #ConquerTheImpossible

Anchored in the Past

The collective wisdom of 30+ years helps us reflect and ideate big, grow with experience, push boundaries, learn from setbacks and embrace change. We have the industry’s best leadership team on-board walking in tandem with our experienced leaders from the past. Every day we are one step closer to becoming the first IT services company in the world where half the workforce is digital. #ValueTheLegacy


Reimagine, Reengineer & Redesign your future with us

We define ‘Digital’ as helping our customers transform their end customers' experiences, with an aim to accelerate our customers' business growth. Our unique IPs, frameworks, methodologies with flexible delivery models, strategic partnerships with many of the top and niche technology vendors, and automation platform providers, are all poised to meet the challenging dynamics of technology. We have recruited the industry’s best leadership team combined with our experienced leaders from the past. Together, we have become a strong organization where the past teaches and the present innovates for a path-breaking future. In pursuit of providing IT services that would – Do away with labor arbitrage – Challenge the conventional ideology – Culminating with our strong roots. We are Hexaware.


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