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Digital & Software Solutions
December 11, 2023
About this Content
In this series, we will uncover four key steps that every digital transformation project team needs to take in order to be successful.
Step 1: Refining your digital strategy
Today’s companies need to think about how they will restructure their digital strategy to account for all the changes that have occurred in consumer behaviour. The velocity at which consumers adopted technology forced businesses to accelerate their digital plans. How will this change the trajectory of your business in the next year? Five years? 10 years?
Both in the short term and over the next several years, companies need to strategically reconsider how they will attract, retain, and maintain customers. To begin this process, consider where you are on your digital journey and what the next steps might look like for your business.
Here are three ways to help you get started with refining your digital strategy:
Whether you think you need to update your mobile app, create a conversational chatbot, or something else, start by checking in with end users. In some cases, you can rely on technology to help. For example, the
Friction Report is a proprietary tool that uses AI/ML to analyse thousands of customer reviews on mobile apps, websites, and similar tools to help businesses see what they’re doing well and where they could use some help. The Friction Report can also summarise how these digital touchpoints, such as mobile apps, perform across an industry. However you decide to research, the point is to not forget this incredibly important step. With consumers increasingly turning to digital channels, your company needs to reassess its digital strategy to ensure you are providing maximum value to your customers.
Once you’ve uncovered where customers experience the most friction and where there are opportunities for improvement, it’s time to consider which digital offerings you will conquer. Here are a few common ones that we’re seeing companies invest in:
That’s step 1!
I hope these tips were helpful as you consider how to develop and enhance your 2021 digital strategy. In our next edition, you’ll learn about how to take your cloud experience to the next level.
Every outcome starts with a conversation