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Generative AI
December 10, 2024
AI adoption is booming in the business world right now. The numbers tell an amazing story: 65% of organizations are now regularly using Generative AI, a number that has doubled in just ten months. Companies need AI because it delivers real business results. Teams using AI technology see lower costs and higher revenue. The numbers are impressive—72% of organizations have now adopted AI in some form, and half of these companies use AI in multiple areas of their business.
However, the road to effective AI use comes with challenges. Here are the key problems companies face:
Manufacturing shows some of the most dramatic changes. AI and digital tools have helped create total shareholder returns about 400 basis points higher than in the previous 15 years. These impressive results explain why 94% of executives believe AI will transform their industries in the next five years.
The AIconics Award 2024 stands as a prestigious benchmark in the AI industry, recognizing individuals and organizations that have demonstrated exceptional innovation and impact. Since its inception in 2016, the AIconics platform has celebrated transformative contributions to AI, underscoring the importance of aligning cutting-edge solutions with real-world applications.
This year, the awards spotlighted excellence across two key categories: Solutions Provider and Solutions Implementor. While providers focus on developing AI tools and platforms, implementors are tasked with integrating these technologies seamlessly into businesses, tackling challenges like data management, system integration, and scaling.
In fact, successful AI adoption often depends more on expert implementation than on the technology itself. No matter how advanced an AI solution may be, its value is only realized when paired with the expertise to integrate it into a company’s unique ecosystem. Solution implementors play a critical role in bridging the gap between technology and outcomes—translating potential into measurable results.
Among fierce competition, Hexaware emerged as the Solutions Implementor of the Year, a testament to our commitment to driving innovation, transforming businesses, and shaping industries. Our AI-first approach and client-centric solutions distinguished us as leaders in this critical category. The other leading organizations on the final evaluation list for this prestigious award were Accedia, EY, Giggso, Kinesso, and The Bertrand Group.
The AIconics Award 2024 competition featured several companies in the Solutions Implementer category:
Accedia’s AI Capability Center (AICC) focuses on scalable, tailored AI solutions that address specific use cases like fraud detection and predictive maintenance. Their pre-tested models reduce deployment times and costs, making them a reliable partner for targeted implementations. While Accedia’s solutions are impactful, Hexaware’s approach goes beyond single-purpose applications, delivering industry-agnostic AI platforms that drive comprehensive business transformation.
EYQ is EY’s internal platform designed to boost productivity for its 299,000 employees. From automating proposal drafting to providing a global skills marketplace, EYQ demonstrates the power of AI within a large organization. However, Hexaware differentiates itself by extending these kinds of innovations to its clients, offering platforms like Tensai® and Amaze® to solve client-specific challenges at scale.
Giggso’s SHAY platform excels in operational efficiency, enabling no-code AI adoption in sectors like manufacturing and healthcare. SHAY’s ability to reduce Motorola’s support times from three hours to two minutes is a testament to its effectiveness. However, while SHAY optimizes processes, Hexaware’s solutions integrate workflow improvements with predictive analytics, conversational AI, and cloud migration to deliver end-to-end transformation.
Kinesso’s My Bot platform empowers employees to create custom AI agents without coding, with over 23,000 active users across 77 countries. This democratized approach is impressive but focuses primarily on internal enablement. Hexaware, in contrast, combines internal empowerment with client-focused solutions, ensuring AI delivers value both within organizations and across their industries.
PrepAI has transformed education by boosting student performance and reducing educators’ workloads. While its niche focus on personalized learning is highly effective, it contrasts with Hexaware’s cross-industry versatility. Hexaware’s solutions cater to diverse sectors, from healthcare and manufacturing to banking and life sciences, making their impact far-reaching and adaptable.
Our win as the AI Implementer of the Year Award is largely due to our GenAI focus, aligned across three dimensions of disruption.
By revolutionizing internal processes like coding, testing, and IT operations, we leverage GenAI to enhance delivery efficiency and productivity. We pivoted to becoming an ‘AI-first’ company—an endeavor backed by training 99% of our IT workforce in AI/GenAI. For instance, our in-house Tensai GPT platform delivers innovative AI-driven enhancements to communication and operational efficiency through features like customizable chat experience, formatted code snippets, and scalable architecture.
As an extended partner, we integrate GenAI across the customer value chain, focusing on growth, productivity, and trust (our GPT approach). The strategy emphasizes personalized solutions that drive revenue growth, improve operational efficiency, and ensure compliance—critical elements for customers to thrive in a rapidly evolving AI-driven market.
By co-investing with customers in groundbreaking AI innovations, we are reshaping industries. Our long-term strategy involves making bold bets that not only improve individual client outcomes but also influence broader industry dynamics.
Our win at the AIconics Award 2024 is also partly due to our three AI-led platforms:
Our dedication to ethics, reliability, and transparency makes our AI implementation unique. For instance, our detailed data and AI strategy tackles key areas like data quality assessments, BI/AI strategy, and reliable governance frameworks. For us, people come first. This core value drives us to create unprecedented value for customers by delivering quick and measurable results through an accelerator-led approach and pre-built AI/ML models.
Our Amaze® platform perfectly showcases this transformation. It gives insights into data lineage and effectively aligns analytics with business goals. This integrated approach, combined with our phased implementation and robust security measures, has positioned us as leaders in AI implementation services.
Our state-of-the-art AI solutions underpin our award-winning implementation services. These AI solutions demonstrate our commitment to leveraging advanced technologies to solve complex business challenges, improve operational efficiencies, and enhance customer experiences across industries.
We implemented Enterprise GPT to transform the user experience for a Mobility and Alternative Energy Solutions company. Our solution involved developing an interactive web interface, enabling users to register, log in, and engage in intuitive, Gen AI-powered conversations seamlessly. It also featured a personalized knowledge base, allowing users to access and interact with their document data while ensuring proper citations for referenced materials.
The results included a 20% increase in user productivity and a 95% reduction in operational costs. This approach empowered users with efficient, responsive service, improving both customer satisfaction and business outcomes through advanced AI-driven solutions.
We developed the Financial CoPilot for one of the world’s largest private equity firms to simplify market analysis and investor targeting. Leveraging Azure and OpenAI technologies, our solution integrates data from various sources, including financial databases, market reports, news feeds, and proprietary systems, to provide real-time updates. It analyzes market trends, sector performance, and economic indicators while evaluating competitor activities to identify opportunities and threats.
Additionally, it builds detailed investor profiles using advanced algorithms for matchmaking. The result was a 40% reduction in time spent on data integration and a 30% improvement in investor engagement and conversions, enhancing overall fundraising efficiency in private markets.
We streamlined the opportunity feed process for a renowned hospitality and hotel chain by automating the capture and entry of event opportunities into their CRM system. Previously, the client relied on manual processes, which were time-consuming and error-prone. Our new solution automatically captures opportunities from various channels, including emails, and extracts event agendas from diverse RFP formats such as Word, PDF, and XLSX. This data is then directly integrated into the CRM, eliminating the need for manual intervention.
The result was a 20% reduction in sales cycle time, an 80% improvement in requirement accuracy, and a 10% enhancement in customer retention, revolutionizing the client’s event planning and CRM processes.
We developed a GenAI-powered Agent Assist solution for one of the top 10 insurance and asset management companies in Europe to improve customer interactions and agent productivity. Our assistant provides real-time answers regarding general insurance products, offering agents access to policy documentation and customer-specific data during calls. Built using a complex RAG architecture with hybrid data (public and private), our solution ensures GDPR compliance, with personal data stored in memory and purged after each session. It also offers real-time feedback to agents, helping reduce training time.
The implementation led to a 40% reduction in response time, a 15% increase in agent productivity, and a 30% boost in customer satisfaction, enhancing service efficiency and customer experience.
Our unique strength lies in helping companies of all sizes use AI to its full potential.
Our state-of-the-art GenAI technology has revolutionized customer interactions through a complete framework that has:
We offer specialized solutions in financial services, healthcare, life sciences, and marketing. Our banking analytics platform powers advanced retail analytics, while Clinical Data Automation as a Service (CDAaaS) serves life sciences companies exceptionally well.
Our GenAI toolkit boosts automated conversations and provides human-like experiences while expanding self-service options. We foster accountability and precision in every project through a unique approach to data governance and knowledge management.
Our global business services (GBS) 2.0 solutions drive complete transformation through data, processes, digital analytics, and UX/CX. Through strategic partnerships with industry leaders, we help power digital transformation with sophisticated data architecture and engineering capabilities that produce measurable business results.
The AI market is showing remarkable changes, with several breakthrough innovations changing the industry’s future.
AI’s development features significant technological advances. Through edge computing and mobile AI integration, AI systems operate directly on devices without cloud connectivity. Key trends include:
These changes appear clearly in the AI services market, which shows a remarkable CAGR of 36.1% from 2025 to 2030. Experts predict AI will affect 40% of jobs globally and create new opportunities while changing existing roles.
Through collaboration with upGrad, we are preparing for the future. This initiative trains 100+ employees as GenAI architects to keep up with trends. These architects will create innovative solutions that solve complex business challenges using GenAI.
Our strategy aligns with the industry’s move toward sophisticated AI implementation services. The AIconics Award 2024 positions us to lead enterprise-grade AI changes by focusing on smoothly integrating business operations with predictive and prescriptive capabilities.
AI implementation has evolved from theory into a business essential. Our win at the AIconics Awards shows how smart AI adoption creates real business value. Our all-encompassing approach combines technical excellence with ethical considerations and practical business outcomes.
Market projections and current adoption rates tell a clear story. Organizations that adopt AI today will lead their industries tomorrow. Successful AI implementation needs more than technical expertise. It needs equal attention to people, processes, and technology.
About the Author
Nidhi Alexander
Chief Marketing Officer
Nidhi Alexander is the Chief Marketing Officer at Hexaware, responsible for developing and building the brand and driving growth across its suite of technology services and platforms. She is responsible for brand, content, digital marketing, social media, corporate initiatives, industry analyst relations, media relations, market research, field marketing, and demand generation across channels.
Nidhi has been anchoring market influencer relationships globally for Hexaware before taking over the marketing function. Within two years, she completely transformed Hexaware’s position across rankings from the industry analyst community. She has also helped build a strong sales channel via advisor-led deals for Hexaware.
A recognized and accomplished marketing professional known for breakthrough results, Nidhi brings in diverse experience across brand building, analyst and advisor relations, field marketing, academic relations, employer branding, journalism, and television production over the last two and half decades.
Before Hexaware, she was in leadership positions in firms like Infosys and Mindtree. She is a recipient of the Chairman’s award at Infosys, Mindtree, and Polaris. She started her career in journalism with Star Television (News Corp) and was associated with several award-winning news and current affairs programs like Focus Asia, National Geographic Today, Star Talk, and Prime Minister’s Speak.
Nidhi holds a degree in English Literature from Jesus and Mary College, Delhi University, and a Masters in English Journalism from the Indian Institute of Mass Communication, Delhi. She currently resides in Bridgewater, New Jersey, with her husband and two children.
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AI adoption is rapidly increasing in the business world, with 65% of organizations now using Generative AI regularly. This figure has doubled in just ten months, highlighting the growing importance of AI in delivering real business results. Companies using AI experience lower costs and higher revenue, with 72% of organizations having adopted AI in some form.
Companies encounter several challenges in AI implementation, including:
The AIconics Award 2024 is a prestigious honor that has been recognizing excellence in AI since 2016. It showcases exceptional individuals and organizations in AI and evaluates them in two main categories: Solutions Provider and Solutions Implementer. The award highlights companies that excel in AI innovation and implementation.
Hexaware stands out by offering industry-agnostic AI platforms that drive comprehensive business transformation. Unlike competitors focused on single-purpose applications, Hexaware extends innovations to clients through platforms like Tensai® and Amaze®, solving client-specific challenges at scale. Their approach integrates workflow improvements, predictive analytics, and cloud migration, delivering end-to-end transformation across various industries.
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