With the pervasiveness of mobile devices, high-speed internet and social media, the customers have evolved and are sophisticated in their buying preferences. The major part of a customer’s buying journey takes place even before they walk into an automobile dealership as prospects use internet – dealership sites, review forums, automotive communities – as a vital research tool to guide their purchase decisions.
At the core of these changes is the convenience that customers have come to expect across other industries like retail, banking, insurance etc., in their day-to-day life.
The White Paper elaborates on some of the important pillars that are enabling automotive customer experience transformation.
You will enjoy a deeper perspective of:
- Self-service using Automation and Virtual Assistants
- Automotive Customer Lifecycle
- Role of data
- Power of Unified Customer View
- IoT transforming customer relationship management in automotive industry
- Personalization and customization
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