Improving Insurance Agent’s Productivity

An insurer customer of ours had their agents do cold calling for assigned leads. Each lead had to be manually qualified by the agents leading to loss of time-efforts, productivity and low conversion rates. The lack of a 360-degree view of the customer further impacted the quality of interaction that the agents had with prospects.

Hexaware used a cloud-based partner MDM Solution, to merge all the duplicate contacts and build a relationship structure that identified the family members of the primary insured. Our in-house accelerator, iConvert, for data mapping and consolidation, was leveraged to transfer the entire customer information from multiple legacy systems and DataHub to the MDM solution. A C360 dashboard with only qualified leads meeting the underwriting criteria and having high likelihood of conversion is then assigned to agents.

This resulted in 2X increase in prospect conversion rates.

Improved Agents Productivity

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