With a complex operating environment, Emaar, a leading multinational real-estate development firm, struggled to obtain measurable insights into customer behavior.
Emaar has established 15,000 buildings and manages over 1.6 billion square feet of prime commercial, residential, retail, and hospitality space. Based in the United Arab Emirates, they currently operate in 36 markets with 6,600 employees and a revenue of $7 Bn.
Hexaware delivered a highly optimized platform by harnessing the potential of Salesforce Sales and Service Cloud. This helped Emaar revamp its Lead to Cash and customer service processes for better business outcomes. The transformation process involved consolidating region-specific sales and service orgs and carrying out Salesforce CRM Migration. As a result, they were able to automate complex tasks, reduce Total Cost of Ownership (TCO), accelerate time-to-market, and improve overall user and customer experience.
