In the competitive world of Formula 1, creating a seamless and engaging fan experience is critical. Softcrylic, a part of Hexaware, partnered with Williams Racing to build a digital fan engagement platform that consolidated fan data, enabled real-time personalization and supported automated campaigns.
Leveraging the Adobe Experience Platform reduced campaign delivery times from 2 days to just 5 minutes and enhanced communication with fans across digital channels.
Download the full case study to learn how a unified digital experience can drive fan loyalty, improve media efficiency, and scale engagement across a global audience.
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