The advent of digitization has dramatically altered the Life Sciences landscape, especially since the outbreak of Covid-19, making Phygital the future of pharma marketing. Customers now look for connected experiences, i.e., the physical and digital coexisting in the same customer journey. The pharma brands have also started to allocate on average 66% of their market budget to digital.
Phygital is the concept of using technology to bridge the digital world with the physical world and create an immersive engagement, placing the customer at the center. It facilitates assistance throughout the patient journey from pre-diagnosis to adherence, makes a fool-proof communications strategy for doctors and the customers, and ensures a holistic customer experience.
Read this whitepaper to get a deeper perspective of:
- What is Phygital?
- Challenges with Traditional Marketing
- Need for Going Digital
- Adopting Phygital Strategy
- Digital Sales Enablement
Together we can digitally transform the Life Science and Healthcare industry and pave the way to the future.
