ANNOUNCEMENT

Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services

Gartner, Magic Quadrant for Custom Software Development Services, By Jaideep Thyagarajan, Ryan McKinney, Nathan Davie, 7 October 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Hexaware.

Whitepaper

Phygital: The Future of Pharma

The advent of digitization has dramatically altered the Life Sciences landscape, especially since the outbreak of COVID-19, making Phygital the future of pharma marketing. Customers now look for connected experiences, i.e., the physical and digital coexisting in the same customer journey.

Phygital is the concept of using technology to bridge the digital and physical worlds and create immersive engagement, placing the customer at the center. It facilitates assistance throughout the patient journey from pre-diagnosis to adherence, makes a foolproof communications strategy for doctors and customers, and ensures a holistic customer experience.

Read this whitepaper to get a deeper perspective of:

What is Phygital?
Challenges with traditional marketing
Need for going digital
Adopting Phygital strategy
Digital sales enablement

Together we can digitally transform the Life Science and Healthcare industry and pave the way to the future.

Read our whitepaper to learn more.

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