Business Process Services Brochure Social Media Command Center Social media is the panacea that effectively increases the reach and visibility of your brand and helps accelerate the brand awareness. Your marketing strategy, brand monitoring, sentiment analysis, customer service, customer care, etc. are not all it takes to humanize your brand. Social media platforms are the actual interfaces where the end-consumer voice their opinions. So, it becomes very critical to have an effective and efficient social media management. Hexaware’s Social Media Command Center is a hub integrating facets of social listening, social engagement and social analytics to extract information and analyze customer perception across multiple platforms. It helps in: Monitoring social media platforms through social media listening and monitoring tools Engage with the customer effectively and in real-time through social media platforms Provides smart reporting dashboard, real-time automated reporting framework to track campaign effectiveness, and more.