Digital Assurance Retail & CPG Case Study Mobile Website Testing for a Leading British Retailer About the Client The client is a leading British multinational grocery and general merchandise retailer who operates a home shopping service through a website for desktop users and a mobile web application for mobile devices. The Challenge The client wanted to achieve the following: Reduce testing time Increase the amount of test cases Improve the overall system quality without affecting testing time Identify an expert testing technique to avoid losses in customer value due to defects in production Swift execution of continuous enhancement releases, especially for testing multiple devices with multiple operating systems. Value Delivered Enhanced test coverage and reduced regression testing time for the applications by 85% per cycle across devices Reduced test design efforts by 65% and maintenance efforts by 78%, by implementing a scriptless test approach Significant increase in the business satisfaction index due to improvement in quality with 99.5% Defect Detection Efficiency Increased brand visibility for client products as per social media data analytics, due to increase in velocity of the release deployments