Our client, a leading ground transport company based out of the UK, wanted to redesign their brand messaging and adopt a new language that reflected across new and existing subsidiary brands. With a fast-growing business, this was the need of the hour.
To design a new brand identity, they required data insights on key performance indicators, passenger service metrics and social integration for instant feedback and recommendations.
The client also required native apps for users and wanted to create an omni-channel digital experience that improved customer satisfaction and loyalty.
To meet the client’s requirements, we designed and developed web and mobile applications across 4 brands and 2 user segments – B2B and B2C.
We delivered tangible business benefits that included:
- 35% improvement in customer satisfaction
- Widened customer base on mobile channels by 30%
- 300% increase in business in the first year
