Case Study Creating a Trailblazing Customer Experience with Salesforce for a Global Leasing Company How does a global leasing company create compelling digital customer experience for multiple stakeholders like partners, franchisees and customers? Is it possible to have seamless connectivity between data, people and processes in such a high-velocity business model? This is exactly the challenge our client, a large leasing company, was grappling with. Business needs of our client The leasing company wanted to create next-gen digital experiences for all stakeholders and transform business model to keep pace with evolving customer demands. Key requirements: Offer customers all the benefits of car ownership without any hassles, which means providing customers with supplementary services, such as roadside assistance, insurance, damage handling and maintenance Increase operational efficiency in channel sales and accelerate revenue growth Transform service experience, improve service efficiency, follow global organization processes and stay compliant to local regulations Help franchisees automate manual activities, access real-time key metrics, enable digital customer onboarding and easily extend their business portfolio We partnered with the client in achieving these business objectives by configuring Salesforce Community, Marketing, Service and Sales clouds, and developing a custom application for franchisee engagement. With Salesforce implementation and a new leasing platform, the client was able to transform customer service, franchisee business models and sales workflows effectively, while improving experiences for partners and customers. Business Benefits: 25% productivity improvement 20% cost savings 80% reduction in lease contract processing time