Hexaware partnered an Insurer with manual processes for lead qualification resulting into lack of identification of cross-selling opportunities. This was due to lack of a single view across customer portfolio leading to high cost of customer acquisition and revenue leakages. Hexaware implemented a hybrid cloud-based solution, resulting in an eﬀort-saving of approx. 30%.
Hexaware delivered the following business benefits:
Lead conversion rate increased from 5% to 9%
Average client acquisition cost reduced by 7%
Increase in revenue with more cross-selling to existing customers
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