Banking customers have come to expect a lot from their banking apps. However, research has shown that roughly 80% of the daily functionalities retail banks provide through their apps are similar. So how can banks identify the differentiated app functionalities that will bring in the most customers and ensure their loyalty? Where should banks focus their digital transformation budgets? Which app functionalities will set them apart and really make a difference for their customers?
We have developed the Digital Banking Features Radar to help you with your journey to offer a frictionless digital banking experience to your customers. The radar provides an overview of global mobile retail banking app features for your inspiration. Learn which features are:
- MUSTS: commonly-used features that your customers will expect to see in your MVP (Minimum Viable Product)
- DELIGHTERS: features that will delight your customers and drive loyalty
- DIFFERENTIATORS: innovative features that will truly set you apart from the competition
The Digital Banking Features Radar Tool provides recommendations across the areas of Customer Experience Strategy, Digital Products & Services, and Digital Branding & Marketing to help your bank succeed in today’s highly competitive retail banking market.
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