The pandemic has given a big fillip to online shopping, and the direct to consumer (D2C) business model has come to stay. Many business to consumer (B2C) companies are fine-tuning their D2C strategy to reduce their dependency on big marketplaces. The primary reason for opening a D2C channel was to gain more insights into the needs and behaviors of shoppers. Directly engaging with the shopper helps them provide the best user experience turning customers into evangelists for the brand.
This benchmark report is a collaborative exercise by Mobiquity and its E-Commerce partner Spryker and is focused on understanding what a successful D2C model should look like. The objective was to provide D2C companies with actionable insights on how to make it count in a highly competitive D2C market. For the report, 24 existing, best-in-class, D2C companies from fashion, FMCG, and OEM industries were selected and evaluated across 8 main criteria domains, built up from 46 sub-criteria, which Mobiquity and Spryker view as elements that make or break a good D2C website.
Take a deep dive into the report to identify crucial building blocks for your D2C strategy. Discover the top 11 learnings you can use to improve your D2C website for the best winning outcomes.
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