Emaar Partners with Hexaware to Transform Sales and Customer Service by Enabling Oracle to Salesforce CRM Migration and Org Consolidation

A complex operating environment made it difficult for Emaar, a leading multinational real-estate development firm, to obtain measurable insights into customer behavior.

Emaar has established 15,000 buildings and manages over 1.6 billion square feet of prime commercial, residential, retail, and hospitality space. Based in the United Arab Emirates, they currently operate in 36 markets with 6,600 employees and a revenue of $7 Bn.

Hexaware stepped in with an end-to-end solution to help Emaar revamp its Lead to Cash and customer service processes for a holistic transformation. This involved consolidating region-specific sales and service orgs and carrying out Oracle to Salesforce CRM Migration. By delivering a highly optimized platform leveraging the Salesforce Sales and Service Cloud, Hexaware was instrumental in assisting Emaar in reducing their TCO and enhancing user and customer experience.