The client, a provider of equipment financing solutions for the commercial kitchen industry, faced challenges with unstructured buyer’s guides and ineffective search engine optimization (SEO), leading to low customer engagement and reduced online visibility. Hexaware partnered with the client to address these issues through a comprehensive digital transformation, creating structured, engaging content and implementing SEO strategies to boost search rankings, website traffic, and lead generation. This approach led to increased online visibility, sales growth, and a stronger brand presence in the market.
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