Williams Racing recognized the need to connect with the next generation of F1 fans. The challenge was clear: adapt and innovate to engage its audience while delivering compelling messaging across digital channels and creating unique user experiences.
The solution? Softcrylic turned to Adobe Experience Platform to build a cutting-edge fan engagement platform. Powered by the latest Adobe cloud features, our solution transformed how William’s communicated and marketed to fans worldwide.
Recognizing the need for a next-gen platform, the company’s Chief Growth Officer Aidan Lyons noted, ‘The average Formula 1 fan is passionate about the sport and has a deep interest in the technical aspects of racing. Williams fans are more likely to adopt technology and use new media and communications channels, and as a company, we needed to evolve the way we communicate and market to them,’ highlighting this digital transformation as essential in engaging its unique fanbase.
Learn more about how Williams Racing solved the challenge of engaging modern F1 fans with a digital experience that was truly pivotal in sports entertainment.
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