Frictionless Luxury Hospitality: Hexaware’s Mobile App Reinvents Guest Experiences Frictionless Luxury Hospitality: Hexaware’s Mobile App Reinvents Guest Experiences

Frictionless Luxury Hospitality: Hexaware’s Mobile App Reinvents Guest Experiences

Creating Seamless Digital Guest Experiences: 

As a leading multi-brand hospitality conglomerate that targets highly selective global-lifestyle-seeking customers, our client faced the challenge of crafting a holistic digital experience for their customers. The traditional physical engagement model was no longer sufficient to meet the demands of the modern, tech-savvy consumer. They sought to re-invent their customer engagement strategy, transitioning from physical touchpoints to seamless digital experiences to delight their clientele. 

To tackle this challenge, Hexaware conducted a detailed study of customer friction across touchpoints to strategize and design the Discover ASR app. The desired outcome was to facilitate an immersive, touchless digital guest experience across the entire customer journey, from pre-booking to in-stay to post-booking. The app streamlined in-app booking, points redemption, reservation management, service requests, special requests, and enabled a touchless check-in/out and payment experience. It also included data-driven personalization, a frictionless mobile-key solution, and a digital locker for customer identification and payments. 

Key Benefits:  

  • Over 250k downloads
  • 4.5+ star rating on App Stores
  • A remarkable 80% referral rate

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Every outcome starts with a conversation