Hexaware partnered an Insurer with manual processes for lead qualification resulting into lack of identification of cross-selling opportunities. This was due to lack of a single view across customer portfolio leading to high cost of customer acquisition and revenue leakages. Hexaware implemented a hybrid cloud-based solution, resulting in an effort-saving of approx. 30%.
Hexaware delivered the following business benefits:
- Lead conversion rate increased from 5% to 9%
- Average client acquisition cost reduced by 7%
- Increase in revenue with more cross-selling to existing customers