The impact of digital content is well established in this age and it is imperative for brands to understand that any content they roll out is crucial in shaping their brand’s perception. Hexaware’s end-to-end Content Management Services, backed by robust technology, helps organizations to manage their entire content life cycle seamlessly and create a favourable brand image.
Our suite of content management solutions is powered by Hexaware’s Content Factory that comprehensively manages content governance – from campaign requirements and creation of web content to digital assets and search engine optimization. Whether it is Product Information Management or connecting with customers through our Social Media Command Center, our marketing services support the client’s changing content requirements with utmost agility.
Hexaware focusses on transforming customer experiences through an ‘Automation First’ approach. This approach benefits the clients in multiple ways, some of which are:
- Management of marketing operations – campaigns, web content, SEO
- Use of master data management strategy for product information management
- Creation and maintenance of e-commerce catalogs and guides
- Management of social media operations and analytics for better brand projection
- Leveraging AI/ML for content moderation to build safe and trusted communities
