In the world of customer-centric marketing, web content management system (WCMS) has a lot more to do than managing content on web. A good WCMS allows companies to become Content-first and helps them engage, convert and retain customers across the entire customer journey. This engagement is better done by personalization as it enables brands to accelerate their efforts, ensuring that the right products or content is viewed by the right person at the right time. It also helps improve Customer Rate Optimization (CRO) performance drastically by serving visitors with experiences suited to their unique preferences.
A cohesive personalized customer experience across devices, channels and locations is a win-win but enabling such multi-channel journeys is no cake walk. At Hexaware, we have the ability to provide unified customer experiences across channels and devices for a truly personalized journey. Our intent is to help companies modernize all aspects of customer journeys in order to stay agile, innovative, and ahead of the curve.
Hexaware helps you transform your content management architecture and customer engagement strategy into effective and robust web solutions in the form of the following web content management services:
Hexaware’s content management services can efficiently help your organization enhance the value of its content, thereby delivering better customer experiences.
We use modern day technology platforms not just to keep the tech-stack latest, but to build capabilities for our customers. Our innovative approaches are digitally native and device-neutral; hence our content delivery systems are device friendly. The systematic approach we use in executing services takes the complexity out of creating digital content experiences.
We develop custom CMS that aligns with business requirements and helps you create a world-class digital enterprise that will deliver a return on investment. We do not look at content, experiences and personal preferences in isolation. We keep customer journey at the center and build content experiences around it. We build sites that deliver not just standard content but contextualized experiences which in-turn increases the engagement and loyalty View more.
We work towards maximizing your existing digital milieu, customer lifecycle, and digital ecosystem to help you provide a gripping and seamless experience to each of your customers. We help you establish and follow set quality standards to keep your digital ecosystem at par with industry standards.