Travel | Customer Experience Transformation Case Study Uberizing Customer Experience for a Leading UK-based Fleet Operator to Keep up With Market Disruption The Client is a leading UK based car, taxi and bus service provider that offers market leading ground transport solutions, dispatch and billing to customers across the country. They wanted to accelerate new customer acquisition & retain existing customers and provide a multi-channel digital customer experience for both individuals & corporate customers. In order to digitalize the passenger journey and deliver outstanding customer experience we revamped the website, built responsive apps, and leveraged Big Data and social media channels. Benefits delivered: 30% increase in customer base through mobile channel in the very first year of going operational Improvement in booking ease Higher application maintainability with latest technologies