Travel and tourism is one of the world’s largest industries, valued at over US$1.2 trillion. The industry is well
known for leveraging the latest advances in technology, not only to simplify the process but to deliver a great customer experience! While the Uberization age has brought the idea of the “connected traveler” and an “unparalleled guest experience” into focus, meeting the demands of digital transformation and customer experience can be a slippery slope. With each transformative change, customers expect more from their experiences, and need fingertip- and voice-based access to more travel options, and real-time status and social sharing.