Healthcare Case Study Redefining Engagement for the Largest US-based Contract Sales Organization One of the largest contract sales organizations (CSO) wanted to adapt to the changing digital business landscape and service model and create a personalized healthcare provider journey. They needed support with a pharma sales strategy of rapidly transitioning from “push promotion” model to a customer-centric engagement model. We are the client’s digital transformation partner. Our team analyzed their business challenges and realized that the client needs to change its business and customer delivery model, focusing on remote HCP engagement services. They wanted to empower their sales and marketing teams with the right data at the right time and adopt technologies for virtual interactions, omni-channel engagement, AI-driven insights and personalized on-demand content. Our approach and solutions expect to deliver the following outcomes – New customer-centric service offerings Personalized and more digitized engagement with healthcare professionals Empowering their sales reps, medical service liaisons (MSLs), Key Account Managers (KAMs) and marketing teams with the right digital solutions